As we expand our Demand Gen team, we're looking for a Marketing Campaign Collaborator who's passionate about B2B Infrastructure, SaaS, or tech, and excited to help build high-impact campaigns that drive real pipeline for the business.This role is ideal for someone early in their marketing career who wants hands-on exposure to end-to-end campaign execution and a clear understanding of how campaigns contribute to the funnel, pipeline, and overall growth.
Campaign execution & coordination
- Coordinate with Digital Marketing, Creative, , and other cross-functional teams to execute multi-channel campaigns across email, landing pages, paid ads, webinars, etc.
- Manage campaign assets and ensure smooth cross-functional collaboration
- Prepare and maintain campaign briefs and checklists
- Performance tracking & optimization
- Monitor weekly funnel metrics and surface key signals early
- Maintain campaign tracking sheets, UTM links, and reporting dashboards
- Identify quick wins for optimization (subject lines, CTA, segmentation, narrative tweaks)
- Support post-campaign retros with insights and learnings
Requirements:
1. Must-have
- Bachelor's degree in Business, Marketing, Commerce or a related field
- 12 years of experience in demand gen, content, campaign, or growth marketing ideally in B2B Infrastructure, SaaS, or tech
- Basic understanding of marketing funnels, personas, and buyer journeys
- Hands-on experience with marketing tools such as Zoho, GA4, Mailchimp, or similar platforms
- Strong attention to detail and a creative, user-focused mindset
- Proactive communicator with a strong willingness to learn, adapt, and collaborate
2. Nice-to-have
- Understands how channels connect and contribute to a unified campaign flow
- Can articulate why a segment, message angle, or persona is chosen not just execute tasks
- Comfortable reading basic funnel and performance metrics (CTR, CVR, CPL, CPM, MQL quality, drop-off rates)
- Able to identify simple trends or anomalies and propose hypotheses for optimization
- Familiar with analytics tools such as Looker Studio, GA4, HubSpot reporting, or similar dashboards
