About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
Job Description
JOB RESPONSIBILITIES:
BAU Campaign Management
- Lead the implementation of BAU CPP campaigns in the UOB system: manage briefing with product teams, oversee design development, coordinate UAT/HTML CnD, product team, and BA for completion.
- Set up and monitor marketing channels such as SMS, ZNS, eDM, and others.
- Proactively identify and resolve issues related to campaign execution.
- Ensure all required approvals and documentation are properly maintained for quarterly audit exercises.
Ad-hoc Campaign Management
- Take ownership of ad-hoc campaign execution: manage timelines, prepare marketing materials for vendors/ merchants, and ensure KPI tracking and reporting.
- Review and seek approval for partner KVs and roadshow marketing assets for brand compliance.
Performance Analysis & Reporting
- Analyze own channels performance (eDM, ZNS, SMS) and digital marketing activities; compile insights and recommend improvements.
- Monitor competitor activities and share key learnings with the line manager.
Vendor & Stakeholder Coordination
- Manage vendor relationships to ensure quality and timely delivery of marketing assets.
- Collaborate with internal stakeholders (Product, CnD, Branches, CRES) for POSM deployment and event logistics.
Administrative & Billing
- Oversee PO and payment processes, ensuring accuracy and compliance with internal policies.
Education
JOB REQUIREMENTS:
Bachelor's degree in Marketing, Business Administration, or related fields.
Experience
- Minimum 35 years of experience in Marketing Campaign Management or Digital Marketing.
- Proven experience in vendor management, project coordination, and payment process handling.
Skills
- Strong knowledge of marketing channels such as SMS, ZNS, eDM, and social media.
- Proficiency in MS Office (Word, Excel, PowerPoint); familiarity with digital analytics tools is a plus.
- Excellent communication and cross-functional collaboration skills; ability to manage multiple timelines effectively.
- Language: Good command of English in both written and spoken (TOEIC 700+ or equivalent preferred).
Other Competencies
- Analytical thinking, attention to detail, and problem-solving mindset.
- Ability to work independently and lead projects in a fast-paced environment.
Additional Requirements
Be a Part of the UOB Family
UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.
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