Marketing Assistant

Company Overview: 

EQL Apparel is a high-quality activewear brand committed to delivering affordable products to consumers in Vietnam. We empower women with the message: There's nothing men can do that we, women, can't do! Our mission is to fuel and empower women, helping them feel strong and confident on their journey to fulfilling their dreams and aspirations. We strive to create the best products that make women feel comfortable and confident, bringing a sense of inspiration and spiritual value to our customers.

We are seeking a Social Media Executive to strengthen our online presence and build an engaged community through strategic content creation. The ideal candidate is creative, detail-oriented, and stays ahead of social media trends. They have a strong eye for visuals, a passion for storytelling, and experience managing social media channels for fashion, lifestyle, or e-commerce brands.

Job Summary

We are seeking a proactive and detail-oriented Marketing Assistant to support the marketing team in developing and executing strategies that drive online sales and increase brand awareness. The ideal candidate will have a passion for e-commerce and the apparel industry, strong communication skills, and a commitment to our brand's mission of empowering women. This role requires an understanding of the Vietnamese market and consumer behavior.

Key Responsibilities

• Assist in creating and implementing e-commerce marketing strategies to boost online sales and enhance brand visibility.
• Support the management of all e-commerce channels, including the company website and social media platforms, email marketing, and paid advertising campaigns.
• Analyze market trends, customer behaviors, and competitor activities to help inform data-driven marketing decisions.
• Help design and execute targeted marketing campaigns that engage our target audience and drive customer engagement.
• Work closely with product development, sales, and customer service teams to ensure marketing efforts align with overall business objectives.
• Monitor key performance indicators (KPIs) such as website traffic and conversion rates, providing regular reports to the Marketing Manager.

Qualifications

• At least 3 years of e-commerce marketing experience, preferably in the fashion, apparel, or lifestyle sector.
• Proven experience supporting digital marketing channels, including social media, content creation, and email marketing.
• Familiarity with Google Analytics, Meta Business Suite, and other tracking tools.
• Excellent project management and multi-tasking skills.
• Strong English communication skills (both written and verbal).
• Highly adaptable and thrives in a fast-paced, startup-like environment.
• Experience working with e-commerce marketplaces (Tiktok Shop) is a plus.

Benefits

• Competitive salary (negotiable) with performance-based incentives.
• Opportunities for professional growth and career advancement.
• Flexible working arrangements, including hybrid work options.