POSITION OVERVIEW:
The Marketing & Community Supervisor is responsible for developing and executing marketing and community strategies for COBI WORK District 7. The role focuses on increasing brand awareness, attracting new members, strengthening tenant engagement, and supporting business growth through effective marketing campaigns, community programs, and partnerships.
KEY RESPONSIBILITIES:
1. Marketing Strategy & Planning
- Develop and implement the annual marketing and community strategy in line with COBI WORK's business objectives.
- Prepare and manage the annual marketing plan and budget.
- Develop marketing plans across SNS, digital content, and advertising channels to increase brand awareness and customer acquisition.
- Plan, execute, and monitor the performance of marketing campaigns and optimize activities based on results.
- Analyze marketing performance and recommend improvement strategies.
2. Community & Event Management
- Develop and manage community engagement programs to enhance tenant satisfaction and retention.
- Plan and organize community events, networking activities, workshops, and other programs for tenants.
- Coordinate with internal teams and external partners to ensure successful execution of community events.
- Build strong relationships with tenants and identify opportunities to improve the overall co-working experience.
3. Business Coordination & Brand Management
- Work closely with the Leasing and Operations teams to support new client acquisition and tenant retention.
- Develop marketing activities and promotional programs to support leasing and occupancy targets.
- Maintain and strengthen the COBI WORK brand image and ensure consistent brand communication across all channels.
- Manage brand guidelines and ensure marketing materials comply with brand standards.
- Coordinate external PR activities, media exposure, and strategic partnerships.
- Identify and develop partnerships with relevant brands, communities, and external organizations.
4. Team Management
- Assign and manage tasks for Marketing & Community Executives.
- Monitor team performance, provide coaching and feedback, and support team members in achieving their goals.
- Provide training and guidance to improve the team's marketing and community management capabilities.
- Review and approve the team's content calendar and ensure content quality, consistency, and timely execution.
5. Reporting & Performance Management
- Prepare and submit monthly reports on marketing and community performance.
- Track key marketing and community KPIs, including campaign performance, event participation, tenant engagement, and lead generation.
- Evaluate the effectiveness of marketing and community activities and propose improvement plans.
- Maintain accurate records of marketing campaigns, events, partnerships, and performance results.
REQUIREMENTS:
· Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
· 3–5 years of experience in marketing, community management, brand management, or a related field; supervisory experience is preferred.
· Experience in co-working space, commercial real estate, hospitality, or B2B services is an advantage.
· Strong knowledge of digital marketing, SNS, content marketing, advertising, and community engagement.
· Strong event planning and project management skills.
· Good communication, presentation, negotiation, and stakeholder management skills.
· Strong leadership and team management capabilities.
· Analytical mindset with the ability to monitor and interpret marketing performance.
· Proficient in MS Office and relevant marketing tools/platforms.
