Marketing Activation Specialist

• Marketing Activation Specialist (Contractor)
• Location: Etown, Ho Chi Minh City, Vietnam
• Function: Marketing Communications
• Reports To: Head of Marketing Communications, Vietnam & Cambodia
• Contract Type: Sign contract with Talentnet (12 months, renewable based on business needs)
• About us: A global leader in energy management and automation, driving digital transformation for efficiency and sustainability.
  
  

Mission


The Marketing Activation Specialist is responsible for planning and executing partner activation programs across distributor ecosystems and e-commerce channels to drive demand generation, partner engagement, and business growth for Schneider Electric in Vietnam.

The role serves as the execution lead for distributor marketing activities across Home Solutions, IAD, Secure Power, and designated channel businesses, ensuring seamless delivery of campaigns, events, promotions, digital activations, and partner marketing initiatives.

1. Main Responsibilities

Partner Activation & Trade Marketing (30%)

• Develop and execute annual activation plans for distributor partners.
• Lead channel marketing campaigns supporting business priorities and offer launches.
• Execute partner roadshows, seminars, technical workshops, webinars, and customer events.
• Manage loyalty, incentive, and partner engagement programs.
• Coordinate MDF-funded marketing activities with channel partners.
• Ensure consistent activation across multiple distributor tiers.
  
  

E-Commerce Activation (20%)

• Develop and execute e-commerce marketing campaigns.
• Support activation across distributor online stores and marketplace platforms.
• Drive online traffic generation and product visibility initiatives.
• Coordinate promotional campaigns, livestreams, and digital commerce activities.
• Monitor campaign performance and optimize customer conversion.
  
  

Campaign & Event Management (30%)

• Manage end-to-end execution of channel activation campaigns.
• Coordinate agencies, suppliers, event vendors, and production partners.
• Ensure all activations comply with Schneider Electric brand standards.
• Manage timelines, budgets, and logistics to ensure flawless execution.
  
  

Demand Generation Support (10%)

• Collaborate with Marketing Communications Managers and Channel Business Development teams to execute demand-generation programs.
• Support lead generation activities targeting channel audiences.
  
  

Performance & Reporting (10%)

• Track activation performance and campaign effectiveness.
• Produce regular reporting on:
• Partner participation
• Leads generated
• Engagement metrics
• Event performance
• MDF effectiveness
• E-commerce outcomes
• Recommend optimization opportunities based on performance data.
  
  

Key Stakeholders


Internal

• Marketing Communications Team
• Channel Business Development Team
• Business Unit Leaders
• Offer Marketing Teams
• Digital Marketing Team
• Sales Teams
  
  

External

• Distributor Partners
• Digital Commerce Platforms
• Agencies
• Event Vendors
• Media Partners
  
  

2. Qualifications


Education: Bachelor's Degree in Marketing, Business Administration, Communications, or related field.

Experience: Minimum 4 years of experience in

• Trade Marketing
• Channel Marketing
• Partner Marketing
• E-Commerce Marketing
• Event Marketing
  
  

Preferred experience in:

• Electrical industry
• Industrial automation
• B2B technology sector
• Fast-paced commercial environments
  
  

Competencies


Technical

• Campaign management
• Event management
• Trade marketing
• E-commerce activation
• Digital marketing
• Agency management
• Budget management
  
  

Behavioral

• Strong execution capability
• Result-oriented mindset
• Project management skills
• Collaboration and stakeholder management
• Agility and adaptability
• Excellent communication skills
  
  

Success Measures

• Partner activation effectiveness
• Campaign delivery excellence
• Marketing ROI
• Lead generation contribution
• E-commerce growth contribution
• Partner engagement levels
• Quality of execution and stakeholder satisfaction
  
  

3. Benefits

• Salary: Open to negotiation
• 13th month Salary (pro-rated, paid in Dec)
• Performance Bonus (pro-rated, paid in Mar)
• Flexible working hour
• Laptop provided
• 900k Allowance