Company Introduction
At VinDynamics, we build home assistive robots that will help billions of people and families across the world. To accelerate our go-to-market strategy, we are seeking highly analytical, self-driven Market Research Experts to join our growing business team. You will analyze markets, customer needs, and competitive landscapes to shape product direction and unlock new commercial opportunities for humanoid and service robotic solutions.
Job Summary
The Market Research Expert will conduct in-depth research to identify customer needs, evaluate market opportunities, and benchmark competitors across domestic and global robotics markets. This role plays a critical part in forming product strategy, pricing models, and go-to-market plans for humanoid robots and AI-driven service platforms. You will collaborate closely with Product, Marketing, Sales, and R&D leaders to ensure VinDynamics builds products that truly meet market demand.
- Position: Market Research Expert
- Department: Market Development
- Location: Gia Lam, Ha Noi
- Reports to: Head of Market Development
Key Responsibilities
- Conduct comprehensive research on market sizing, segmentation, and trend analysis for robotics, AI solutions, and automation industries.
- Analyze customer needs, customer behavior, pain points, and use cases to identify high-value application scenarios for humanoid robots.
- Perform competitive benchmarking across global robotics companies (pricing, product offerings, business models, capabilities, features & USPs).
- Build customer personas and map customer journeys to support Product and GTM strategy.
- Monitor industry trends, regulations/policies, and emerging technologies relevant to AI, humanoids, and service robots; and potential opportunities for market expansion.
- Provide actionable insights and strategic recommendations to Product, Sales, Marketing and Executive teams.
- Prepare market reports, dashboards, opportunity assessments, and presentations that inform strategic decisions for internal and external stakeholders.
- Collaborate with Product Marketing to validate product positioning, value propositions and pricing proposals.
Requirements
Must Have:
- Bachelor's degree in Business Administration, Economics, Marketing, Data Science, or related fields.
- Strong analytical and research skills, with experience in quantitative and qualitative research methods.
- Ability to synthesize complex data into clear strategic insights and recommendations.
- Familiarity with market sizing frameworks, customer segmentation, and competitive analysis.
- Proficiency in Excel, PowerPoint, and data visualization tools.
- Strong communication and presentation skills in both written and verbal formats.
Nice to Have:
- Experience in robotics, AI, consumer electronics, or high-tech industries.
- Experience working directly with Product, Sales, or Strategy teams.
- Knowledge of pricing strategy, business modeling, or GTM frameworks.
- Experience with research tools such as Statista, Crunchbase, Gartner, or SimilarWeb.
Benefits
- Competitive salary and benefits package (open to salary negotiations).
- Opportunities for professional development and fast career growth within a high-impact robotics startup.
- Flexible work arrangements.
- A collaborative and innovative environment where market insights shape the next generation of humanoid robots.
VinDynamics designs safe, affordable, and intelligent humanoid robots to assist in everyday life — robots for everyone.
