The Overseas Market Manager, Construction Machinery is responsible for driving Weichai's construction machinery business development and market growth in Vietnam, with a focus on market intelligence, competitor analysis, OEM and distributor development, product promotion, customer relationship management and sales growth.
The role will work closely with Weichai's domestic teams, Vietnamese construction machinery OEMs, distributors, equipment dealers and key customers to strengthen market presence, develop new business opportunities and support long-term growth in Vietnam.
Key Responsibilities:
Overseas Market Development and Customer Management
- Develop and expand overseas construction machinery markets, including customer acquisition and relationship management with overseas OEMs, distributors and end-user customers.
Market, Customer and Competitor Analysis
- Conduct market research and analysis covering product demand, customer requirements, customer information and competitor intelligence within the assigned territory, and provide timely feedback and recommendations.
Marketing and Product Promotion
- Participate in overseas exhibitions, online marketing campaigns, customer visits and other promotional activities, and deliver product presentations and promotional activities to overseas customers.
Export Project and Product Service Support
- Provide product and service support for export projects involving domestic OEMs, overseas KD assembly plants and engineering projects undertaken by Chinese-invested enterprises.
Customer Requirements and Cross-functional Coordination
- Communicate overseas customer requirements, product feedback and market developments to R&D, production, technical and other relevant departments, and coordinate cross-functional resources to address customer and commercial issues.
After-sales Service and Customer Training
- Provide repair and maintenance support for products in overseas markets and organize customer training within the assigned territory.
Market Quality Information Management
- Collect, monitor and report market quality information and customer feedback within the assigned territory, and coordinate with relevant departments to support timely resolution and continuous product improvement.
Requirements:
- Bachelor's degree or above in Internal Combustion Engines, Mechanical Engineering, Automotive Engineering, Power Engineering, Marketing, or a related discipline.
- Fluent in English with strong business communication and negotiation skills; Vietnamese proficiency is preferred and Chinese is an advantage.
- Minimum 3 years of relevant experience in overseas sales, business development, market development, technical sales, or related roles within the engine, powertrain, construction machinery, automotive, or industrial equipment industries.
- Experience with Vietnamese OEMs, distributors, dealers, construction machinery companies, or end-user customers is highly preferred.
- Good understanding of Vietnam's construction machinery, engine and powertrain markets, customer requirements, competitors and industry trends.
- Strong knowledge of diesel engines, powertrain systems, product specifications and application scenarios, with the ability to conduct product presentations and provide basic technical support.
- Familiarity with Vietnam's import/export, customs clearance, emissions standards and relevant regulations is an advantage.
- Strong market research, competitor analysis, business development, communication, negotiation and cross-functional coordination skills.
- Proficient in Microsoft Office, particularly Excel and PowerPoint.
- Distributor, channel or team management experience is preferred.
- Valid driving license and willingness to travel extensively are preferred.
