Managing Director – Advertising Design Center

Managing Director – Advertising Design Center

Chicilon Media | Ho Chi Minh City

1. About Chicilon Media & The New Business

Chicilon Media is one of Vietnam's leading Digital Out-of-Home (DOOH) media companies, operating a nationwide advertising ecosystem with more than 40,000 digital screens across elevator and supermarket channels nationwide.

With nearly 20 years of market leadership, Chicilon Media partners with major brands including Heineken, Unilever, Samsung, Nestlé, Vinamilk, and many others.

As part of our next growth phase, we are launching a new strategic business unit:

Chicilon Media Advertising Design Center

This new business is built to become an AI-powered creative and advertising production platform integrating:

• Creative Strategy
• Branding & Visual Identity
• Motion & Video Production
• AI-generated Advertising Content
• Digital Human & AI Video
• DOOH Creative Solutions
• Creative Technology & Innovation

We are looking for a visionary Managing Director to lead and build this transformation journey.

2. Job Description

The Managing Director will lead the establishment, development, and growth of the Chicilon Media Advertising Design Center.

This role will be responsible for building a high-performing creative organization, driving innovation in AI-powered advertising production, and supporting the company's long-term transformation into a next-generation digital marketing platform.

The position requires a strong combination of:

• Business leadership
• Creative understanding
• Strategic thinking
• Team building capability
• Innovation mindset

3. Key Responsibilities

• Build and scale the Advertising Design Center from the ground up
• Define organizational structure, operational processes, and creative systems
• Lead multidisciplinary teams across creative, design, video, AI, and brand strategy functions
• Drive high-impact creative solutions for enterprise clients and nationwide sales teams
• Strengthen proposal competitiveness and premium branding capability
• Develop AI-powered advertising production capabilities and creative innovation initiatives
• Collaborate closely with executive leadership to support business growth and transformation
• Build a high-performance, innovation-driven culture

4. Requirements

• 10+ years of leadership experience in advertising, creative, branding, digital media, production, or related industries
• Strong experience leading creative, strategy, or integrated production teams
• Commercial mindset with strong client and business understanding
• Passion for innovation, AI transformation, and the future of advertising
• Entrepreneurial mindset with strong execution capability
• Experience working with large enterprise brands is highly preferred
• Candidates from agencies, production houses, branding consultancies, digital media companies, or AI creative startups are encouraged to apply

Location

Ho Chi Minh City, Vietnam