(Manager/Senior Executive) Integrated Media Marketing

Vinamilk is looking for (Manager/Senior)Integrated Media Marketing to be responsible for the effectiveness of brand communication programs. This includes proposing and managing marketing communication plans across various channels such as TV, print, radio, OOH, cinema, and digital. Also oversees the performance of media service agencies to ensure Vinamilk's advertising rights are fulfilled.

Key Responsibilities

1. Integrated Media Marketing Manager

• Propose communication plans for assigned brands based on marketing objectives.
• Supervise the development and implementation of tools to manage and evaluate communication programs and agencies.
• Oversee the execution of marketing communication plans across all approved channels.
• Implement and monitor campaign-specific communication plans aligned with overall marketing goals.
• Collaborate with media partners to update brand teams on media trends and recommend suitable channels.
• Evaluate sponsorships, partnerships, and market opportunities; organize review meetings to improve future campaigns.
• Manage communication budgets, ensure timely payments, and monitor rebates and actual spending.
• Supervise advertising agencies and media partners to ensure commitments are met and media buying is optimized.
• Organize training sessions and workshops to enhance media knowledge for the marketing team.
• Lead, train, and develop team members to meet performance and competency standards.
• Prepare reports and perform other tasks as assigned.

2. Senior Integrated Media Marketing Executive

• Project Management Oversight:

• Oversee project management to ensure the smooth execution of all media campaigns, from planning to airing.

• Work closely with internal teams and external partners to ensure campaign progress and quality are maintained.

• Campaign Airing Management:

• Manage the entire airing process, ensuring all campaigns are aired on time and meet established objectives.

• Coordinate with relevant departments and media partners to ensure seamless execution of media plans.

• Campaign Optimization:

• Continuously review campaign performance, optimize based on real-time data, and apply key learnings to improve outcomes.

• Track actual campaign execution and make timely adjustments to meet the goals.

• Post-Campaign Analysis:

• Organize and conduct evaluations of campaign execution both before and after campaigns to ensure effectiveness and goal achievement.

• Conduct post-campaign analysis to derive insights and recommendations for future campaigns, ensuring ongoing improvements in media strategy.

• Supporting Planning & Partner Management:

• Collaborate with brand team to develop integrated plans for digital, TV, social, influencer, PR and other media channels.

• Assist the Marketing Communication Manager in managing relationships with advertising service providers, ensuring the full and timely delivery of agreed services and benefits.

• Progress Monitoring & Reporting:

• Track and update campaign progress weekly, ensuring timely communication with direct management and project teams.

• Ensure compliance with all processes and proper documentation of campaign activities.

• Prepare reports and complete other related tasks as assigned

JOB REQUIREMENTS

1. Education

• Bachelor's or Master's degree.
• Preferred majors: Economics, International Trade, Marketing, Business Administration.

2. Experience

• Manager: Minimum 7 years in media management - 2 years of experience in similar role, especially Above The Line (ATL) activities.
• Senior Executive: 3 years of experience in media planning or advertising, preferably in media or marketing project management.
• Preferably from large companies in dairy, food, or FMCG sectors.
• Experience in planning multi-channel advertising campaigns (TV, print, radio, OOH, cinema, digital).
• Familiarity with FMCG brand operations.

3. Skills & Knowledge

• Strong understanding of the advertising and media landscape.
• Proficient in communication planning and agency evaluation.
• Leadership and team development skills.
• Excellent presentation, negotiation, and communication abilities.
• Analytical thinking and data-driven decision-making.
• Strong project management skills to ensure the timely and efficient execution of media campaigns.
• Proficiency in using data and analytics tools to monitor and evaluate campaign performance and provide actionable insights.
• Expertise in operating digital ad platforms (Google, Meta, TikTok) and tracking platforms (GA4, etc.)

4. Other Requirements

• Good English communication skills.
• Proficient in Microsoft Office.
• Creative, open-minded, team-oriented.
• Proactive, enthusiastic, and able to work under pressure.
• Adaptable to company culture and work environment.

***Please note that only qualified profiles will receive a reply and be contacted for an interview due to the large of number of applications Vinamilk receives. Thanks for your attention and application!***