Job Purpose
The Product & Brand Specialist will work closely with the Product & Brand Manager to develop the innovation and activation plan for the product portfolio, brand building and pricing related. The role will lead execution of marketing programs to support the delivery of volume, turnover, gross margin and market share targets.
Key Accountabilities
The role will own the execution and deployment of activation programs.
- Lead consumer activation & brand event & brand visibility implementation to deliver related brand & media KPIs, based on brand strategy and annual brand communication plan
- Lead Pricing related initiatives implementation including any pricing change e.g. pricing increase, pricing monitoring and pricing waterfall file.
- Support Product & Brand Manager on all product portfolio innovation from development to landing to the market, balanced life cycle management (Phase In & Out) and new product launch assets & toolkit development & activation plan to deliver overall PCO portfolio strategy and business objective
- Work with the agencies to plan detailed activation modules including key location route map, resource planning, tracking & monitoring mechanism, brand engagement programs, brand transparency elements
- Ensuring Safe & Compliant on ground activations
- Ensuring full compliance to NPR process in agency selection
- Accountable for delivering on brand and activation KPIs
- Tracking & supervising the brand & activation performance & crafting clarity in larger organization
- through publishing periodic activation dashboards
- Procurement & management of gifts & collaterals for on ground activations
- Where relevant, act as BP Contract Accountable Manager to ensure safe execution of the contracted work while applying the Working with Contractor process throughout
Job Requirements
Education
- University degree or equivalent business qualifications
Experience
- 5 years of sales and marketing experience
- Experience of working in complex and challenging global organizations
- Proven marketing activation and project management skills
- Ability to optimally build enduring and positive relationships with colleagues from a broad range of business disciplines
- Strong communication and presentation skills
Skills & Proficiencies
- Market Understanding - skilful
- Generating and Applying Customer and Consumer Insights - skilful
- Performance Monitoring - skilful
- Project Management skillful
- Brand Management - basic
- Managing Product Innovation & Lifecycle (the OD&I pipeline & Stage Gate process) - basic
At bp, we provide the following environment and benefits to you:
- A company culture where we respect our diverse and unified teams, where we are proud of our achievements and where fun and the attitude of giving back to our environment are highly valued
- Possibility to join our social communities and networks
- Learning opportunities and other development opportunities to craft your career path
- Life and health insurance, medical care package
- And many other benefits!
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform crucial job functions, and receive other benefits and privileges of employment.
