Key Responsibilities
Brand Responsibilities
- Provide Finance Director and Brand team on brand performance and marketing expense (MaEx) (including key franchises) analysis in a practical and timely manner.
- Provide Brand financial performance insights through scenario and sensitivity analysis per category or article level.
- Go-in margin analysis and modelling with close collaboration with MOPs and Demand planning
- Understand category performance through PVM analysis to identify R&O and impact on margins.
- Partner with the Brand Head to deliver MaEx annual plan, budget, and forecast, and drive rigor on accuracy of marketing spend.
- Collaborate with brand team and SEA FP&A on regular MaEx reporting and analysis (E.g. actuals and forecast)
- Support assessment on commercial effectiveness of SWB investments and impact on markdown and margins.
- Perform ROI analysis on marketing spend for Brand investment decision support.
- Develop engaging reporting tools and enhance reporting capabilities on category management.
- Plans and controls the Brand team OOH incl. but not limited to PEX, T&E, etc
- Collaborate with country team and SEA Demand Planning team in terms of alignment between the IBP, Inventory Forecast & Buy Review and RFC process, ensures consensus between Brand and Sales forecasts
- Liaise with NTP and support the brand team with negotiations for marketing spend.
- Sell-Out Reporting
- Support in ad-hoc Demand Planning and Brand reporting and analysis per business needs eg. Golf category NS planning, Clearance Inventory planning
FP&A Responsibilities
- Shared responsibility of consolidation of regular FP&A reporting (assumption tracker, OOH breakdown, etc) ensuring accuracy and submission in a timely manner.
- Perform analysis on forecast and actuals to provide insights on FP&A reporting deliverables.
- Shared responsibility for preparation of standard Finance slides.
- Responsible for channel overheads and corporate overheads, on the buildup of details including phasing.
- Support in developing tier 1 & 2 reports / dashboards for ongoing performance tracking and decision making.
Key Relationships
- Finance Director
- Brand team
- Country SLT
- Cross functional teams
- Finance peers in the country, SEA, APAC and Global
- SEA Demand Planning Team
- GBS
Knowledge, Skills And Capabilities
- Strong commercial and business acumen with prior brand / category finance experience.
- Proven analytical and critical thinking skills with capability to leverage data to unlock insights.
- Great written and verbal communication skills with ability to engage stakeholders across Global, Regional, countries and cross functions.
- Has high attention to detail and accuracy while working with strict reporting deadlines.
- Excellent organizational skills, good time management skills and ability to multitask and prioritize different requests.
- Solid and sound knowledge of accounting and financial principles.
- Advanced Microsoft Office Skills, particularly Excel, PowerPoint and Word.
- MS 365 Co-Pilot knowledge is an advantage.
- Prior experience with SAP, PowerBI and MicroStrategy is a plus.
Requisite Education and Experience
- University degree or above.
- Member of an internationally recognized professional accounting body preferred.
- At least 7 years of broad-based finance experience with progressive responsibility in industry leading companies (Retail/FMCG).
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.
