Position Summary
The Loyalty Technology Expert is responsible for defining the end-to-end technology architecture of the Group Loyalty Platform, translating business strategy into scalable digital capabilities, and ensuring the platform supports future ecosystem growth.
This role combines expertise in Enterprise Architecture, Product Strategy, Customer Experience, AI/Data, API Ecosystem and Loyalty Business Models.
The ideal candidate is not only a technology architect but also a business-minded product strategist capable of designing customer journeys powered by technology.
Key Responsibilities
1. Strategic Loyalty Platform Architecture & Technology Leadership
- Define and own the end-to-end technology architecture for the Group Loyalty Platform, ensuring scalability, security, resilience and future ecosystem expansion.
- Design core platform capabilities including Membership Management, Loyalty Points Engine, Tier Management, Rewards & Voucher Management, Campaign Engine, Partner Management and Customer Identity.
- Establish architecture standards, technology roadmap and governance for all Loyalty initiatives.
- Drive modern architecture practices including API-first, Microservices, Event-driven Architecture and Cloud-native technologies.
- Lead technical solution reviews and ensure alignment with Enterprise Architecture principles.
2. Business Consulting, Product Innovation & Customer Experience
- Partner with business leaders and product teams to translate business strategy into scalable digital capabilities.
- Advise on loyalty business models, customer engagement strategies, partner ecosystems and revenue generation opportunities.
- Design technology-enabled customer journeys across the entire ecosystem, connecting digital products, financial services, merchants and partners.
- Collaborate with AI and Data teams to deliver Customer 360, personalization, recommendation engines, predictive analytics and data-driven decision making.
- Continuously identify emerging technologies and market trends to enhance the competitiveness of the Loyalty Platform.
3. Cross-functional Delivery & Ecosystem Collaboration
- Lead cross-functional collaboration among Product, Engineering, Data, AI, UX/UI, Security and Business teams to ensure successful delivery of loyalty initiatives.
- Drive integration between the Loyalty Platform and enterprise systems including CRM, CDP, ERP, Payment, Banking, Retail, Airline and other partner platforms.
- Provide technical leadership, mentoring and expert guidance throughout the solution lifecycle, from concept and architecture through implementation and continuous improvement.
- Act as the Group's subject matter expert and trusted advisor on Loyalty Technology for internal stakeholders and strategic partners.
Qualifications
- Bachelor's or Master's degree in Computer Science, Information Technology, Software Engineering, Information Systems or a related discipline. An MBA is an advantage.
- Minimum 10 years of experience in Enterprise Architecture, Solution Architecture, Digital Platforms, Loyalty, CRM, Customer Engagement, Fintech or Digital Ecosystems, including at least 5 years leading enterprise-scale technology solutions.
- Strong expertise in Loyalty Platform Architecture, Microservices, API-first, Cloud-native Architecture, Data & AI, Customer Data Platforms (CDP), Customer 360 and Omnichannel Digital Experience. Experience with leading loyalty platforms (e.g., Salesforce Loyalty Management, Capillary, Comarch, Talon.One, Antavo) is highly preferred.
- Demonstrated business acumen with the ability to translate business strategy into technology solutions, drive product innovation, design customer journeys, influence senior stakeholders and lead cross-functional collaboration in complex enterprise environments.
