Company Description
Moonpie Global specializes in life-cycle marketing, helping fast-growing 6-8 figure DTC brands achieve scalable and sustainable growth. Focused on building retention systems, we turn traffic into loyal customers and maximize lifetime value through personalized, data-driven strategies. Our services include email marketing, SMS marketing, and life-cycle marketing, with a proven track record of generating $20M in revenue, executing over 3,000 campaigns, and achieving a high customer retention rate. With a client roster of over 60 brands, we're committed to helping businesses strengthen customer relationships and drive profitability.
Working hours: Monday to Friday (9:00 AM to 6:30 PM) | Lunch-break: 12:30 PM to 2:00 PM
Location: On-site, HM01C6 Hoang Thanh Villas, Mo Lao Ward, Ha Dong District, Hanoi, Vietnam
What you will learn at Moonpie
As a Lifecycle Marketing Intern at Moonpie Global, you will work with the team to develop Email and SMS marketing campaigns designed to retain customers and increase revenue for global e-commerce brands.
Throughout the internship, you will gain hands-on experience across the full campaign cycle—from planning and execution to data analysis and performance optimization—while working with leading marketing platforms such as Klaviyo and Omnisend.
Responsibitities
- Support the planning and execution of Email and SMS marketing campaigns using platforms such as Klaviyo and Omnisend.
- Monitor and analyze campaign performance metrics (open rate, click-through rate, revenue impact, etc.) and propose optimization ideas.
- Collaborate with the team to contribute ideas for content, design concepts, and A/B testing strategies.
- Research and update emerging trends in Email Marketing, experimenting with new methods to improve campaign effectiveness.
- Coordinate with related teams such as Design and QA/QC to ensure smooth campaign deployment.
Requirements
- Availability to work full-time onsite in Hanoi.
- Strong English reading and writing skills (IELTS ≥ 6.0 preferred).
- Logical thinking, proactive attitude, and strong willingness to learn.
- Ability to manage tasks independently with a responsible and self-driven working style.
- Good sensitivity in identifying customer insights and keeping up with cross-platform trends.
Preferred qualifications:
- Strong interest in Digital Marketing, particularly Email/SMS Marketing or eCommerce.
- Familiarity with tools such as Klaviyo or Omnisend is a plus (not required).
- Experience using AI tools to support work processes is an advantage.
Compensation and Benefits
- Salary: Up to 6M VND/month
- Lunch allowance: 40K VND/day
- Salary review every 6 months, based on performance and contribution.
- Full compliance with statutory benefits including Social Insurance (SI), Health Insurance (HI), and public holiday entitlements.
- Remote work policy: 24 remote workdays per year to support work-life balance.
- Annual leave: 12 paid days off per year — to ensure you have time to recharge.
- Work with a variety of growing, mission-driven brands.
- Open, respectful, and empowering work environment where your ideas are heard and your voice matters - from teammates to leadership.
- Opportunity to grow your creative skillset with hands-on campaigns tied to real business outcomes.
- Direct mentorship from the CEO, a seasoned industry leader, with opportunities to sharpen your domain expertise.
