LEAD UA MARKETING - MOBILE GAME

Khch hng ca DigiSource l cng tyvMobileGame.

Phng Marketing ang cn tuyn v trLEAD UA MARKETING - MOBILE GAME

TRCH NHIM CHNH

1. Market research

-Phn tch th trng v sn phm: Lm vic vi nhm Biz v nhm Pht trin game phn tch im mnh c o ca sn phm, hnh vi ngi dng mc tiu, xy dng chin lc thng ip ph hp tng th trng

-Phi hp lin phng ban: m bo s ng b gia cc phng ban (Sn phm, Creative , Data, Kinh doanh) ni dung Creative h tr ti a cho mc tiu sn phm

-Thng tin th trng: Nghin cu bi cnh cnh tranh, xu hng th trng v c hi mi ni trong ngnh cng nghip game di ng

2. Xy dng plan lm Creative :

-Phi hp nhm Creative: Lm vic cht ch vi nhm Creative pht trin v nh gi qung co Creative , ti u ha cc ch s hiu sut (CTR, CVR, CPI)

-A/B testing: Xy dng chin lc th nghim ton din v hng dn nhm Creativecho cc chin dch a nn tng

-Ti u ha nn tng: Ti u ha ni dung Creativecho tng c th nn tng (video dc cho TikTok, Facebook, Playable Ads trn Google v.v.)

-i mi & xu hng: Nghin cu xu hng Creativemi t i th cnh tranh v th trng quc t, pht trin chin lc ni dung do ngi dng to ra

3. Xy dng plan v budget cho Campaign:

-Lp k hoch chin lc: Lp k hoch thu ht ngi dng chi tit theo tng th trng, vng i game v c hi theo ma

-Phn b ngn sch: xut v trnh by k hoch thu ht ngi dng ton din (ngn sch, thi gian, ch tiu mc tiu) ln ban lnh o

-Qun l ri ro: Xy dng k hoch d phng v chin lc gim thiu ri ro

-D bo hiu sut: S dng m hnh d liu d on hiu sut chin dch v ti u ha phn b ngn sch.

4. Vn hnh Campaign:

-Qun l nn tng: Vn hnh chin dch trn Facebook Ads, TikTok Ads, Google Ads, Unity Ads, AppLovin, IronSource v cc nn tng mi ni

-Ti u ha theo thi gian thc: Theo di hiu sut chin dch 24/7, phn ng nhanh chng vi nhng bin ng ca th trng

-Nhm mc tiu nng cao: Trin khai phn khc i tng tinh vi v m hnh ngi dng tng t.

-Qun l quy m: Duy tr cc ch tiu mc tiu khi m rng chin dch t ngn sch th nghim n trin khai y

5. Phn Tch Hiu Sut & Ti u Ha Campaign

-Atrribution Analysis: S dng cc nn tng o lng di ng (AppsFlyer, Adjust, v.v.) v cng c phn tch theo di hnh trnh ngi dng v hiu qu chin dch

-Phn tch nng cao: Thc hin phn tch nhm ngi dng, th nghim tc ng gia tng v m hnh ghi nhn a nn tng

-Ti u ha da trn d liu: Phn tch chi tit theo i tng, Creative , mng li ti u phn b ngn sch v ti a ha t l hon vn

-Bo co & thng tin chuyn su: Lp bo co nh k v thng tin chuyn su c th hnh ng cho nhm lnh o.

6. T Vn Ti u Ha Sn Phm & Game

-Vng phn hi sn phm: a ra thng tin chuyn su ci thin tri nghim/giao din ngi dng, phu gii thiu, tnh nng trong ng dng da trn d liu chin dch

-Ti u ha kim tin: T vn nhm game v cc tnh nng v ni dung ci thin t l gi chn, gi tr trn i v gim chi ph thu ht

-Bn a ha th trng: T vn v iu chnh ni dung v thng ip cho cc th trng khc nhau

-Hp tc ti u ha ca hng ng dng: Lm vic vi nhm ASO ci thin organic view v gim s ph thuc vo thu ht c tr ph

YU CU :

1.Kinh Nghim & Nn Tng:

- Ti thiu 4+ nm kinh nghim chy campaign User Accquisition mng game di ng

-Qun l ngn sch:Tng qun lngn sch hng thng 150.000 USD/monthtrn cc chin dch a nn tng

- Kinh nghim quc t: Ra mt thnh cng game ti 3 th trng khc nhau

- Kinh nghim lnh o:Ti thiu2+ nm kinh nghimdn dt nhm MKT

2.Chuyn Mn K Thut:

- Thnh tho cc nn tng qung co: Trnh chuyn gia viFacebook Ads, TikTok Ads, Google Ads, Unity Ads, AppLovin, IronSource

- Atrribution tools: Thnh thoAppsFlyer, Adjust, Branch, Firebase, Google Analytics

- Trnh phn tch: K nng mnh v phn tch d liu, phn tch nhm ngi dng v d bo hiu sut

-Ti u ha ch tiu: Thnh tch c chng minh trong vic ti u ha cc ch sCPI, ROAS, CTR, CVR, IPM, Retention rates

Thi gian lm vic:9AM - 6PM

a ch lm vic:Khu Sala - Mai Ch Th - Q2, HCM

Mc lng:Lead UA Marketing: 30-40M + Bonus