Lead Product Design

GHN is a leading tech-driven logistics company in Vietnam, serving as the essential backbone of the e-commerce industry.

Our product ecosystem serves a diverse user base: from hundreds of thousands of online merchants to tens of thousands of frontline workers (shippers, warehouse staff) and thousands of back-office employees. We are aggressively expanding with a Smarter, Faster, More Cost-Effective philosophy, and we need strong product design to bridge the gap between logistics operations and user experiences.

We don't just build features; we solve problems. As a Design Lead, you will thrive in an environment defined by:

• Working Backward: Inspired by Amazon, we start with the desired customer/user outcome and reverse-engineer our path to success.
• Data-Informed & User-Centric: Data is our compass. Whether it's a C-level executive, a tech-savvy seller, or a delivery rider, every product decision begins and ends with their experience.
• Balanced Approach: We find the sweet spot between discovering what users truly need and delivering practical solutions fast.
• Dare to Fail: We innovate boldly. We provide a safe space to experiment because every failure is a stepping stone to excellence.

Redefine the User Experience for Vietnam's Logistics Backbone.

We are looking for a driven Product Design Lead to guide the design strategy and execution across GHN Express products.

The Golden Challenge:

Your core challenge is twofold: driving the end-to-end design for continuous new product developments, while simultaneously restructuring and revamping our massive existing product suite. You will lead the effort to simplify processes, modernize interfaces, create user-friendly experiences, and unify fragmented designs. By building and managing a robust Design System, you will ensure consistency across all touchpoints and boost the productivity of our product and engineering teams.

• Strategic UX Architecture & Product Design: Lead the design strategy for new product initiatives while restructuring existing core products. Optimize user flows and simplify information architecture across the board.
• Design System Governance: Build, scale, and manage a unified Design System to resolve fragmentation and ensure visual and functional consistency for both new and existing products.
• System Thinking & Problem Solving: Apply system thinking to understand how a design change in one domain affects other parts of the product suite.
• Pragmatic User Research: Step out of the building. While not your daily task, you will periodically go to the field (visit hubs, ride with shippers) to ground your design logic in operational reality and uncover true user pain points.
• Cross-functional Collaboration: Partner with Product Managers, Engineering Leads, and Business Stakeholders to align design strategy with business goals.
• Team Leadership & Management: Manage the Product Design team and oversee execution across various product domains based on business priorities, ensuring high-quality design outcomes and overall team performance.

• Experience: 4-5+ years of experience in Product Design/UX, with a proven track record in a Lead or Management role. Demonstrated experience in building new products from scratch as well as restructuring, revamping, and scaling comprehensive products. You have successfully owned a broad scope of work.
• UX & System Thinking Mastery: Your strength lies in UX research, logic flows, information architecture, and system thinking rather than just UI aesthetics. You see the big picture and how different modules connect.
• Mindset: You set ambitious goals for yourself and the team, taking full accountability and ownership of the product's design outcomes. You are driven by impact and highly proactive.
• Exceptional Organization & Analytics: Strong analytical skills to dissect problems. Excellent organizational skills to structure your team's work effectively across multiple domains.

• Meaningful Impact: Your design decisions will directly impact the daily lives of tens of thousands of employees and the business operations of hundreds of thousands of merchants.
• The Challenge: Solve tough UX challenges: making logistics operations feel simple, unified, and intuitive.
• Empowerment & Growth: You have the autonomy to define the design strategy, structure your team's work, and grow alongside a fast-scaling company.
• Competitive Package: Attractive salary and benefits commensurate with your impact.
• 12 days of annual leave
• 13th-month salary and KPI bonuses
• Health, Social, and Unemployment Insurance
• PVI Insurance
• Annual health checkup
• Semi-annual salary reviews
• Annual team building/company trip
• Ongoing internal and external training opportunities.