The position is based in Ho Chi Minh City. You will work at URGO Group's, a French Pharmaceutical Laboratory which opened its office near 30 years ago in Vietnam. The Group has 3 separate business units, Consumer Healthcare, Medical Care (MC), and Medical Technology. You will join our 90+ people team and focus on Consumer Healthcare business. We provide health solutions to consumers, patients, and healthcare professionals.
Industry: Dermatology, ENT and 1st aid device
Report directly to Brand Manager New Businesses.
Job Description
We are seeking a KOL/KOC Specialist to scale and manage our influencer ecosystem across nano-influencers, KOCs, and KOLs, working together with our creative and e-commerce agencies. The role's core mission is volume management: sourcing, briefing, and validating a high number of content creators while safeguarding brand consistency and message accuracy.
Main Responsibilities:
- Brief agencies and creators on campaign objectives, content guidelines, and brand messaging (including regulatory/claims sensitivity for health & beauty products)
- Review and validate KOC/KOL video content before publishing, ensuring alignment with brand tone, visual identity, and product claims
- Source, segment, and manage a growing pool of nano-influencers, KOCs, and KOLs across TikTok, Instagram, Facebook, and YouTube
- Coordinate with agencies on seeding, negotiation, and campaign timelines
- Support e-commerce specialist during Mega livestream campaign planning and creator coordination
- Track and report on campaign performance (reach, engagement, conversion, ROI) per creator/tier
- Monitor competitor KOL/KOC activity and beauty/health influencer trends to refine strategy
- Build long-term relationships with top-performing creators and agencies to support brand advocacy
Requirements
- Minimum 2 years of experience in KOL/KOC management, influencer marketing, or affiliate/creator management
- Proven ability to manage high volumes of creators/campaigns simultaneously
- Strong understanding of e-commerce affiliate ecosystems (Shopee, TikTok Shop) and creator platforms
- Excellent communication and negotiation skills; comfortable working with agencies
- Fluent English and Vietnamese
- Data-driven mindset, detail-oriented, resilient under high content-review workload
- Experience in the health & beauty industry (dermo-cosmetics, skincare, pharma) is a plus
