Key Account Manager - Traditional On Trade

Alchemy Asia is Southeast Asia's leading independent premium spirits distribution company

with an exclusive brand portfolio across a number of Southeast Asian markets for iconic

international spirit companies including The Edrington Group (The Macallan, No.3 Gin,

Highland Park); Remy Cointreau (Cointreau, Remy Martin, Louis XIII); Campari Group

(Campari, Aperol, Wild Turkey, Skyy, Bulldog); Proximo (Jose Cuervo, 1800, Bushmills,

Kraken); Jägermeister. We also feature Asia Pacific's most awarded craft gin brands including

Lady Trieu and Four Pillars.

We are a privately held group and maintain on the ground operations across Vietnam,

Thailand, Cambodia, Myanmar, and Laos, with our headquarters in Ho Chi Minh City, Vietnam.

Discover more about us at www.alchemy-asia.com.

For a rewarding career, get in touch at [Confidential Information].

POSITION DESCRIPTION

Title: Key Account Manager – Traditional On trade - South

Reporting To: Sales On trade Manager South

Location: Ho Chi Minh, Vietnam

RESPONSIBILITIES

Customer & Business Development

• Develop and execute market strategies for the assigned Traditional On-Trade

channel, focusing on KTVs with VIP Rooms and Local Restaurants with VIP Rooms.

• Identify, map and prioritize high-potential accounts to expand distribution and build

a strong customer pipeline.

• Lead new account acquisition, from prospecting and customer approach to opening

and developing new accounts.

• Build and maintain strong relationships with key decision makers and identify

opportunities for business growth.

• Develop market intelligence on competitors, customers and trends to identify new

business opportunities.

Sales & Revenue Targets

• Achieve revenue, volume and distribution targets across assigned key accounts.

• Lead direct negotiations with customers to win deals, secure listings and maximize

commercial opportunities.

• Develop and negotiate customer deals, commercial agreements and account

investments in line with company strategy.

• Manage sales forecasts, volumes, promotions and customer performance to drive

sustainable growth.

Channel & Account Management

• Manage and grow assigned key accounts, ensuring strong execution of agreed

commercial plans and customer commitments.

• Secure and optimize brand listings, visibility and product coverage within key

accounts.

• Ensure effective execution of pricing, promotions, activations and customer

investments according to outlet segmentation.

• Review account performance and identify opportunities to strengthen distribution,

sales and brand presence.

Cross-Functional Collaboration

• Work closely with South On-Trade, Wholesale, Marketing, Customer Service and

Accounting teams to deliver account and business plans.

• Coordinate pricing, promotions, activations and customer requirements to ensure

effective execution.

• Participate in joint business projects, proposals and initiatives as assigned.

Reporting & Administration

• Submit timely and accurate reports on sales performance, account development,

CRM universe, deals and market activities.

• Maintain accurate customer and outlet information in CRM and relevant company

systems.

• Ensure compliance with company requirements for pricing, promotions, customer

investment and execution.

• Prepare and present updates on account performance, market trends and business

opportunities.

• Handle ad-hoc tasks as required by management.

Ad hoc required from management.

PERSONAL SPECS

• University graduate.

• 3+ years of experience in Sales / Key Account Management within the spirits,

alcoholic beverages, FMCG or related On-Trade industry.

• Strong understanding of the Traditional On-Trade channel, particularly KTV, Local

Restaurant and VIP Room business.

• Proven track record in developing key accounts, winning new business and

achieving sales targets.

• Strong negotiation, customer relationship and business development skills.

• Commercially driven, proactive and results-oriented.

• Strong market mapping, planning and account management capabilities.

• Excellent communication and networking skills with customers at different levels.

• Strong problem-solving and customer service orientation.

• Flexible working time and able to visit outlets at night and travel when required.

• Excellent quick actions and solution for customer requirements or problem may

have.