About Our Client
Our client is part of one of the largest and diversified global business groups, with a diversified portfolio across Automotive, Energy, Banking & Finance, Project Development, Information Technology, Real Estate, Media, Healthcare, Hydrocarbons, Chemicals & Agribusiness, Trading, and Sustainability.
The core business is manufacturing and marketing an extensive range of lubricants for all market segments.
Our client is looking to grow global markets with focus on three regions – emerging markets in Asia including Malaysia, Thailand and Vietnam. The SEA region is identified as a growth engine given the increasing demand across Industrial and automobile sectors. The company is looking to strengthen its foothold and dominate in the regional Lubes market with focus on B2B and B2C business channels.
Key Responsibilities
Regional responsibilities
- Key Account Manager scope: Manage the Vietnam market and neighboring countries as required.
- Sales of the product / sector focus: Market appropriate product / B2C & B2B segment.
- The Key Account Manager will be the process owner of all sales & marketing processes & initiatives in his area. To ensure implementation of company policies / norms / directives.
- Routine activities will involve development of specific sector or product, from sourcing, coordinator appointment, market survey, pricing, for Lubricants Products & Services.
- Input to the reporting manager for proper documentation.
- Field experience with Dealers and distributors will be an advantage.
- Achieve Marketwise & Segment wise Growth in B2C.
- Marketing Implementation in coordination with Regional Marketing and as per budget.
- Ensure achievement of secondary & primary sales targets in line with growth plans across all product segments in the territory by effectively developing & managing his Accounts.
- New distributor appointments in line with the blueprint and experience in distributor management.
- Forwarding Orders: The Representative shall assist in introducing customers and then forwarding agreements and purchase orders from each customer to the Company, for any customer's purchase of the Products from the Company. The Company will have sole discretion as to confirmation of the order and finalization of the purchase following such introduction.
- Company Policies: The Representative shall accurately represent and state Company policies to the present and potential customers in the region.
- Among others, his Key Result Area's will include:
Ensure sales policies are properly implemented in the market.
Ensure Brand / CVP communication / positioning / pricing as per company direction.
Plan & implement secondary and tertiary development activity as per regional & corporate plan.
Ensure proper merchandising and aggressive visibility in the market for the brand.
Monitor competitive activity, pricing levels, schemes and report as required on the same.
Train & ensure productivity of distributor & his team.
Key Skills and Personal Attributes
- Professional experience 8+ years, with relevant functional experience.
- Bachelor's degree in Business / Marketing.
- Should have a successful track record & clear achievement of sales growth & channel expansion.
- Comprehensive understanding of and proficiency in the frontline sales process.
- Good communication skills in English / local language.
- High energy levels and self-starter.
- Good commercial understanding of pricing / schemes etc.
- Willing to travel as required.
Essential Criteria
- Ability to work effectively within a team and independently.
- Competent in Microsoft applications including Word, Excel, and Outlook.
- Good time management skills and multi-tasking ability.
- Read, write and speaking ability of English is a must.
