Develop and implement sales plans, pricing strategies, commercial policies, and sales targets for the Mom & Baby channel nationwide.
Manage and develop key accounts across both large and small Mom & Baby chains/stores, driving sales growth and market coverage.
Build and maintain strong relationships with Mom & Baby retailers and negotiate commercial terms, contracts, pricing, promotions, and annual business plans.
Monitor sales performance, market trends, competitor activities, and customer insights to identify growth opportunities.
Plan and evaluate promotions, POSM, activations, and sales campaigns across the Mom & Baby channel.
Analyze sales data and prepare regular reports to support business decisions and performance improvement.
Work closely with internal teams to ensure effective execution of customer plans and commercial programs.
Coach and develop the sales team and contribute to process improvements.
Requirements
Bachelor's degree in Business Administration, Economics, Finance, Accounting, or related fields.
3+ years of experience in Key Account / Sales roles, preferably within FMCG, Food, Dairy, or related industries.
Strong experience managing the Mom & Baby channel, covering both large chains and smaller/local chains or stores.
Established relationships and good understanding of the Mom & Baby retail market.
Proven experience in commercial negotiation, contract management, promotions, POSM, and activation.
Strong sales analysis, communication, negotiation, and problem-solving skills.
