OVERVIEW:
We're looking for a Junior Media Buyer who wants to master how digital advertising actually works. You're curious, analytical, and excited by the idea of testing ideas, analyzing data, and figuring out why campaigns succeed or fail. In this role, you'll help launch and optimize campaigns across social and search platforms, run experiments, and work closely with creatives to continuously improve performance.
RESPONSIBILITIES:
- Campaign Execution: Setting up, launching, and monitoring advertising campaigns across platforms like Facebook/Meta, Google Ads, and TikTok.
- Optimization: A/B testing ad creatives, headlines, and landing pages to improve click-through rates (CTR) and conversions.
- Data Analysis & Reporting: Reviewing daily campaign performance, updating tracking sheets, and identifying trends.
- Budget Management: Monitoring ad spend to ensure campaigns stay within budget and achieve ROI targets.
- Research & Support: Researching target audiences and staying updated on platform policies and industry trends.
REQUIREMENTS:
- 12 years of experience in paid media, digital marketing, or performance advertising.
- Experience running campaigns on platforms like Meta Ads Manager and Google Ads.
- Comfortable working with campaign metrics such as CPA, CTR, CPC, and ROAS.
- Ability to interpret campaign data and communicate clear insights.
- Ability to compile weekly reports on campaign performance.
- Strong analytical thinking and attention to detail.
- Curious mindset actively looks for ways to improve campaigns.
- Strong written English for async collaboration.
- Comfortable testing frequently and iterating quickly based on results.
THIS ROLE IS IDEAL FOR YOU IF:
- You are detail-oriented to ensure high accuracy in campaign setup to avoid wasting ad spend
- You want to work with large ad budgets and global audiences.
- You are enthusiastic in experimenting with AI tools for media buying or workflow automation.
- You are data-driven and hungry to grow.
BENEFITS:
- Top-of-market compensation for media buying roles in Vietnam
- Work directly on global campaigns for international brands
