About Intershop:
Intershop is a dynamic and innovative company dedicated to delivering high-quality healthcare and pharmaceutical products. With a commitment to excellence and a focus on customer well-being, Intershop continues to make significant strides in the industry. We are currently seeking a qualified and experienced partners to join our team and contribute to the company's continued success.
Key Responsibilities:
1. Brand Management & Planning
- Support in building brand positioning, brand architecture, and ensuring alignment with business objectives.
- Analyze consumer data and behavior to uncover insights and translate them into communication solutions or product ideas.
- Monitor SKU performance (sell-in, sell-out, inventory) and recommend product/portfolio optimization.
- Contribute to product innovation directions based on insights and market trends.
- Assist in developing Go-to-Market (GTM) plans including pricing, sales toolkits, POSM, and communication alignment for product launches.
2. Go-to-Market Execution
- Develop 360° marketing briefs and coordinate with agencies/internal teams to implement IMC campaigns across digital, social, offline, and POSM.
- Support new product launch activities: activation, training, rollout, and post-launch monitoring.
- Collaborate with Trade and Sales teams to execute in-store activations, sell-in campaigns, and sampling programs.
- Manage KOL/Influencer partnerships including identification, negotiation, execution, and performance measurement.
- Execute digital paid campaigns (social, search, display, CRM), monitor key KPIs (CTR, CVR, ROAS), and optimize performance.
- Develop SEO strategies and content to drive organic visibility, manage website and product page content.
3. Operations & Effectiveness
- Draft and review communication materials across multiple touchpoints (social, e-com, POSM, packaging) to ensure consistency with brand voice and legal compliance.
- Track and analyze campaign performance, generate reports, and recommend improvements.
- Coordinate cross-functional marketing projects, ensuring timely delivery and alignment.
- Support PR and corporate reputation building by working with external media and communication partners.
- Assist in corporate communication and crisis management to mitigate brand and business risks.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or related fields.
- 1–2 years of relevant marketing experience (FMCG, Healthcare, Beauty industry preferred).
- Solid understanding of digital marketing, IMC, and content marketing.
- Strong analytical, project management, and cross-functional coordination skills.
- Excellent communication skills and teamwork spirit.
Benefits:
- Guaranteed annual bonus equivalent to one month salary
- Annual Performance Bonus
- Extensive Health Care program
- Company Culture & Activities: Dynamic and collaborative work environment utilizing Scrum and Agile methodologies. Regular team-building activities, company trips, sports events, and other initiatives to foster a strong team spirit.
Office Location: Viettel Complex Building, 285 Cach Mang Thang Tam Street, Hoa Hung Ward, HCMC.
Working Time: 8:30 am – 5:30 pm, Monday to Friday.
We look forward to having you on our team.If you are interested in the above information and believe this is the right position for your career journey, please do not hesitate to contact us via email: [Confidential Information] or phone/zalo/viber: (+84) 373 769 621.
