FIRSTCOM AGENCY
Junior Copywriter (Concept-driven)
Reports to: Creative Lead Works with: Art Director, Planner, Account team
ROLE SUMMARY
The Junior Copywriter is a creative role working directly under the Creative Lead, focused on developing concepts and copy for both retainer clients and new business pitches. The ideal candidate is a concept-first thinker (not just a polished wordsmith), coachable, and deeply curious about culture. This role is designed as a growth track toward Copywriter.
JOB DESCRIPTION
- Concept & campaign development: Work under the Creative Lead to brainstorm and develop integrated campaign ideas. Bring fresh insights, cultural references, and consumer truths to the table—not just polished sentences.
- End-to-end copywriting: Translate briefs into compelling copy across multiple formats, including key messages, taglines, manifestos, social/digital ads, and video scripts.
- Visual–copy collaboration: Partner closely with Art Directors and Designers to build cohesive creative concepts where words and visuals seamlessly reinforce one idea.
- Creative ownership: Articulate and defend the rationale behind your copy to internal teams and clients. Take ownership of revisions to deliver error-free, on-brief, and on-brand deliverables.
- Internal support: Supporting agency projects (e.g., credentials, capability decks) when needed.
QUALIFICATIONS
- University degree in Communications, Advertising, Marketing, Journalism, or related fields.
- 1–2 years of copywriting experience in a digital or full-service agency.
- A concept-driven portfolio is required — showcasing concept-led work (campaign ideas, social series, integrated ideas) where the writing carries a clear thought. A strong concept-driven portfolio can compensate for less experience.
- Solid writing skills inVietnamese (mother-tongue level for concept & long-form); working proficiency in English for brief reading, reference research, and English-facing copy under guidance.
- Comfortable presenting rationale in Vietnamese; English presentation is a plus.
- Collaborative & coachable mindset — enjoys working with AD, Planner, Account; open to feedback and iteration; takes direction well from the Creative Lead while proactively bringing ideas.
- Attention to detail and pride in craft — always pushes for one more round to make the work sharper.
