Key Responsibilities
- Propose communication plans for assigned brands based on marketing objectives.
- Supervise the development and implementation of tools to manage and evaluate communication programs and agencies.
- Oversee the execution of marketing communication plans across all approved channels.
- Implement and monitor campaign-specific communication plans aligned with overall marketing goals.
- Collaborate with media partners to update brand teams on media trends and recommend suitable channels.
- Evaluate sponsorships, partnerships, and market opportunities; organize review meetings to improve future campaigns.
- Manage communication budgets, ensure timely payments, and monitor rebates and actual spending.
- Supervise advertising agencies and media partners to ensure commitments are met and media buying is optimized.
- Organize training sessions and workshops to enhance media knowledge for the marketing team.
- Lead, train, and develop team members to meet performance and competency standards.
- Prepare reports and perform other tasks as assigned.
JOB REQUIREMENTS
1. Education
- Bachelor's or Master's degree.
- Preferred majors: Economics, International Trade, Marketing, Business Administration.
2. Experience
- Minimum 7 years in media management - 2 years of experience in similar role, especially Above The Line (ATL) activities.
- Preferably from large companies in dairy, food, or FMCG sectors.
- Experience in planning multi-channel advertising campaigns (TV, print, radio, OOH, cinema, digital).
- Familiarity with FMCG brand operations.
3. Skills & Knowledge
- Strong understanding of the advertising and media landscape.
- Proficient in communication planning and agency evaluation.
- Leadership and team development skills.
- Excellent presentation, negotiation, and communication abilities.
- Analytical thinking and data-driven decision-making.
- Strong project management skills to ensure the timely and efficient execution of media campaigns.
- Proficiency in using data and analytics tools to monitor and evaluate campaign performance and provide actionable insights.
- Expertise in operating digital ad platforms (Google, Meta, TikTok) and tracking platforms (GA4, etc.)
4. Other Requirements
- Good English communication skills.
- Proficient in Microsoft Office.
- Creative, open-minded, team-oriented.
- Proactive, enthusiastic, and able to work under pressure.
- Adaptable to company culture and work environment.
***Please note that only qualified profiles will receive a reply and be contacted for an interview due to the large of number of applications Vinamilk receives. Thanks for your attention and application!***
