POSITION TITLE: Integrated Media Manager
Location: Ho Chi Minh city, Vietnam
Position Summary
As an Integrated Media Manager, you will help shape how Nestlé brands connect with consumers through impactful and data-driven media strategies. Working closely with brand teams, media and creative agency partners, and major digital platforms, you will lead the adoption of media best practices and digital innovation to deliver engaging brand experiences across channels.
You will play a key role in driving media effectiveness, accelerating digital transformation, and helping teams use insights, technology, and consumer data to create meaningful business impact across priority brands.
Key Responsibilities
- Lead the implementation of media and digital best practices to deliver engaging and effective brand experiences.
- Partner with business teams to apply media principles, digital frameworks, and consumer engagement strategies across priority brands.
- Develop and execute local media and digitalization strategies aligned with regional and global priorities.
- Drive capability building through training, knowledge sharing, and coaching on media, search, programmatic, social, and online video excellence.
- Manage and strengthen relationships with media agencies, creative partners, and platforms such as Google, Meta, and TikTok.
- Use data, analytics, and media measurement tools to improve campaign effectiveness, efficiency, and return on investment.
- Champion innovation through test-and-learn initiatives and the adoption of new media opportunities and technologies.
- Collaborate cross-functionally to support business growth, digital transformation, and informed decision making.
Key Requirements
- Bachelor's degree or equivalent qualification in Marketing, Communications, Business, or a related field.
- 5-8+ years of experience in media, digital marketing, social media, or related areas.
- Strong understanding of digital, social, search, programmatic, and media platforms.
- Proven track record of delivering complex marketing or digital projects successfully.
- Strong analytical skills with the ability to interpret data, trends, and consumer insights.
- Excellent stakeholder and relationship management capabilities across multiple teams and external partners.
- Strong communication, presentation, influencing, and negotiation skills.
- Ability to thrive in a fast-paced environment, manage ambiguity, and adapt to changing priorities.
