Influencer Marketing Specialist

Company Description

Purcotton, combining Pure and Cotton, is committed to producing comfortable, eco-friendly, and sustainable products made exclusively from natural cotton. Backed by over 30 years of expertise from its parent company, Winner Medical, Purcotton develops a broad range of innovative products, including cotton tissue, sanitary napkins, baby care items, clothing, bedding, and more. The company takes pride in its patented cotton spunlace nonwoven fabric technology, which enhances efficiency, reduces carbon emissions, and meets high medical standards. Aiming to promote a safe and sustainable cotton lifestyle, Purcotton emphasizes using biodegradable cotton products as a meaningful way to protect the environment and reduce reliance on synthetic fibers.

Role Description

This is a full-time, on-site role for an Influencer Marketing Specialist, located in Hong Kong. Responsibilities include identifying and partnering with relevant influencers to promote Purcotton's products, managing influencer marketing campaigns from ideation to execution, and analyzing campaign performance. Additional tasks include maintaining strong relationships with influencers, negotiating collaborations, and staying updated on industry trends to enhance the company's digital presence and brand engagement. The role requires effective communication and collaboration with marketing teams to align campaigns with brand strategies.

Qualifications

• Experience in influencer marketing, brand partnerships, and campaign management
• Excellent communication and negotiation skills to build and maintain strong influencer relationships
• Ability to analyze marketing data and measure campaign performance
• Strong understanding of social media platforms, trends, and influencer dynamics
• Creative thinking and problem-solving skills for creating engaging and innovative marketing strategies
• Proactive attitude with the ability to work independently and as a team
• Experience in sustainability, eco-friendly brands, or a related field is a plus
• Bachelor s degree in Marketing, Communications, Business, or a related field preferred