Lead Localization Strategy: Spearhead the localization content strategy and production system for the brand in the Vietnamese market. Responsible for deconstructing viral content models, embedding core brand selling points, and building replicable, high-performing script frameworks.
Creator Matching & Planning: Based on product features and marketing themes, accurately match creators who possess strong content capabilities and high fan stickiness. Develop personalized collaboration proposals to ensure alignment between content formats and creator personas.
Creative Guidance: Provide professional creative direction to collaborating creators, covering script structures, visual language, and key shots (e.g., the golden first 3 seconds, product close-ups, lighting, and scene settings), ensuring content adheres to platform algorithms and brand quality standards.
Process Optimization: Establish a systematic content review and collaboration workflow. Efficiently manage feedback and revisions while strictly controlling the number of modification rounds to increase output efficiency and first-pass approval rates.
Network Management: Maintain and expand the creator network. Ensure timely project delivery through professional collaboration and relationship management, while systematically evaluating partners based on quality and cooperation attitude.
Trend Insight: Deeply analyze content trends, user preferences, and the creator ecosystem on platforms like TikTok and Instagram. Continuously iterate content strategies to enhance reach and engagement performance.
Qualifications:
Bachelor's degree or higher, preferably in Marketing, Communications, Film Directing, or related fields
Proven experience in content strategy, creator operations, or social media operations on TikTok or other overseas platforms. Demonstrated ability to manage the full content lifecycle from strategy to execution.
Strong analytical skills with the ability to derive insights from data and optimize strategies in real-time based on content performance metrics.
Excellent English communication and coordination skills, capable of clearly conveying creative requirements to cross-cultural creators and driving efficient collaboration.
2+ years of KOL-related experience,experience in KOL management in the beauty and skincare industry.
