Objectives
We are looking for a commercially-minded, strategically brilliant, and culturally influential Influencer Management Manager who will own and scale PMAX's entire influencer management function. You will define the vision, build the team, set the commercial model, and ensure that influencer marketing becomes a core competitive advantage for PMAX and its clients. This is a P&L ownership role — you are responsible for revenue, margin, team growth, client satisfaction, and market positioning. You think like a business owner, lead like a coach, and execute like someone who refuses to accept good enough
Job Description
Business Strategy & P&L Ownership
- Own the P&L for PMAX's influencer management service line — setting revenue targets, margin goals, and growth strategies.
- Define the commercial model for influencer services: pricing structures, packaging, and value proposition to clients.
- Develop the 1–3 year strategic roadmap for the influencer division, aligned with PMAX's overall business strategy and market opportunities.
- Identify and pursue new revenue streams: social commerce, live-streaming, affiliate programs, exclusive talent representation.
Client Leadership & Market Positioning
- Serve as the most senior influencer marketing expert at PMAX — advising top-tier clients, joining pitches, and driving upsell opportunities.
- Build and maintain executive-level relationships with key clients, ensuring influencer marketing is a strategic pillar of their marketing investment.
- Position PMAX as the leading influencer marketing agency in Vietnam through thought leadership, industry events, awards submissions, and media presence.
- Partner with BD and Account leadership to integrate influencer solutions into new business acquisition strategies.
Organization Building & People Development
- Build, structure, and scale the influencer management team from current size to meet growing demand — including hiring strategy, role design, and succession planning.
- Develop and implement a comprehensive people development program: competency frameworks, training roadmaps, career ladders, and mentorship structures.
- Conduct performance reviews, talent calibrations, and promote a culture of high ownership, innovation, and excellence aligned with PMAX's core values.
- Manage team engagement, retention, and wellbeing — ensuring the influencer team is one of the most desired teams to join at PMAX.
Operational Excellence & Scalability
- Design and implement operational frameworks that enable the team to deliver high-quality campaigns at scale — SOPs, tooling, automation, and quality assurance systems.
- Establish performance measurement systems: team productivity KPIs, campaign quality scores, client satisfaction metrics, and continuous improvement loops.
- Leverage technology and AI to create competitive advantages: automated influencer matching, predictive performance modeling, and real-time campaign dashboards.
- Oversee budget management, vendor negotiations, and resource optimization across the function.
Ecosystem Strategy & Industry Influence
- Build PMAX's proprietary influencer ecosystem — exclusive partnerships, talent incubation programs, and platform-level strategic alliances (TikTok, Meta, YouTube, etc.).
- Establish PMAX as a preferred partner for top-tier talent agencies and MCN networks in Vietnam and the region.
- Drive industry innovation: pilot new influencer formats, monetization models, and cross-platform strategies that set market trends.
- Represent PMAX at industry conferences, media events, and thought leadership forums as the voice of influencer marketing expertise.
Job Requirements
Must Have
Skills, Knowledge & Qualification
- 6+ years of experience in influencer marketing / KOL management, with at least 3 years in a managerial or department-level leadership role.
- Proven experience owning P&L, setting revenue targets, and delivering commercial results for an influencer or marketing service line.
- Exceptional client leadership — track record of managing senior client relationships and contributing to new business growth.
- Strong people leadership credentials: experience building teams from scratch, developing talent pipelines, and managing 5+ direct and indirect reports.
- Strategic thinker with deep understanding of the influencer marketing industry, social media platforms, and emerging trends (social commerce, AI, live-streaming).
- Advanced analytical and financial skills — comfortable with budgeting, forecasting, and data-driven decision making.
- Fluent in Vietnamese; strong professional English proficiency (written and verbal).
Good To Have
- Experience building or leading an MCN or talent management company.
- Regional (SEA/APAC) influencer marketing experience.
- Established relationships with C-level clients and industry leaders in Vietnam.
- Experience with AI/ML applications in marketing and influencer management.
- MBA or advanced degree in Marketing, Business, or related field.
Mindset
As Manager (M1), you are the owner of the influencer business at PMAX. We expect P&L thinking, strategic vision, and the ability to build a world-class team.
- Problem-solving: Approaches challenges with structured thinking. Doesn't wait to be told the answer — builds hypotheses, tests them, and moves forward.
- AI-first: Actively uses AI tools to work smarter, faster, and better. Sees AI as a competitive advantage, not just a feature.
- Can-do attitude: Embraces ambiguity and high standards. Takes ownership even when the path isn't clear. Finds a way.
PMAX-er Identification
- Client Impact: Everything we do is ultimately to deliver real client impact and value.
- Innovation: Innovation is to drive change and innovative new ideas to create more values for clients, teams and society.
- People Development: People development is to attract, develop, and retain the most talented people. Development is a responsibility, not a choice, of both the individual as well as the organization.
- Integrity: Integrity is to be honest and show a consistent and uncompromising adherence to what is right, even if it is at our own cost.
- Teamwork and Fun: Teamwork and fun is the cooperative and collaborative effort of a team to achieve a common goal or to complete a task, and trying to build a joyful & enjoyable atmosphere for everyone.
- Extreme Ownership: Extreme Ownership is the practice of owning everything in your world, to an extreme degree. Think of yourself as the owner of the company. It means you are responsible for not just those tasks which you directly control, but for all those that affect whether or not your task is successful.
Benefits
At PMAX, we invest seriously in the people who are serious about growth. Here's what you'll get:
Growth & Development
- Internal training programs and structured career development pathways — because growth here is accelerated, not accidental.
- External L&D budget sponsorship for courses, certifications, and conferences that sharpen your edge (for official employees).
Recognition & Culture
- Quarterly & yearly recognition awards and gifts — outstanding work gets noticed and celebrated.
- Holiday activities, Company Trip, Year End Party, Company Birthday, Culture Day, and Quarterly Town Halls that bring the whole team together.
- Team bonding budget every quarter and regular snack time — because great teams are built on great moments.
Health & Wellbeing
- Full-salary social insurance (SHUI) after probation period.
- Annual health check-up and premium VNI Healthcare Insurance (for official employees).
- Other staff welfare allowances to support your overall wellbeing.
Flexibility & Perks
- Flexible working: 4 WFH days/month and 15 paid leaves/year.
- Laptop allowance or support for laptop purchase (for official employees).
- Gifts on birthdays, New Year, and special occasions — the small things that make PMAX feel like home.
Job Summary
Year of Experience:
6+ years
Job Level
Manager
Report Line
MCN Director / Head of MCN
Peer
Account Manager, Media Manager, Creative Manager, Strategy Manager, BD Manager
Subordinate
5 – 10 (Lead / Senior Executive / Executive)
Salary Range
Negotiable
Hiring Purpose
New Hire
Working Location:
6th Floor, Tuong Viet Building 95 Cach Mang Thang 8, Dist. 1, Ho Chi Minh City, Vietnam
Apply now
