The IMC Lead is a strategic role responsible for orchestrating integrated marketing communications across multiple channels. With around 8 years of experience, the IMC Lead brings solid expertise in campaign strategy, stakeholder engagement, and cross-functional leadership. This role ensures campaigns are insight-driven, seamlessly executed, and deliver measurable business outcomes.
Job Description:
Key Responsibilities
Strategic Campaign Leadership
- Lead the planning and execution of integrated campaigns across digital, offline, and OOH.
- Translate client business objectives into clear and cohesive communication strategies.
- Ensure consistency and excellence in messaging across all consumer touchpoints.
Cross-Functional Collaboration
- Partner with strategy, media, creative, and analytics teams to align campaign goals and execution.
- Facilitate integrated planning sessions and manage end-to-end project workflows.
- Act as the central point of coordination among internal and external stakeholders.
Stakeholder Engagement
- Serve as a senior liaison between clients, internal teams, and external partners.
- Manage client expectations, provide strategic recommendations, and ensure alignment at every stage.
- Foster long-term partnerships based on trust, transparency, and strong delivery.
- Campaign Governance & Process Optimization
- Establish campaign management best practices and maintain process discipline.
- Drive operational efficiency by improving workflows and coordination across teams.
- Ensure compliance with internal quality standards and external requirements.
Performance Management
- Work with analytics teams to set KPIs and track campaign effectiveness. Lead post-campaign reviews to extract insights and share best practices.
- Recommend optimizations to improve future campaign outcomes.
Team Leadership & Capability Building
- Mentor and guide junior team members, fostering a culture of collaboration and accountability.
- Share knowledge to elevate integrated marketing capability across the team.
- Support hiring, onboarding, and upskilling initiatives as needed.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field (Master's is a plus).
- 8+ years of experience in integrated marketing, campaign management, or communications leadership (agency experience preferred).
- Proven track record managing complex, multi-channel campaigns across diverse industries.
- Strong skills in strategic thinking, project management, and stakeholder engagement.
- Experience leading cross-functional teams in a fast-paced, matrixed environment.
Location:
Ho Chi Minh City
Brand:
Carat
Time Type:
Full time
Contract Type:
Fixed Term Contract (Fixed Term)
