ABOUT THE ROLE
Vero is looking for an IMC Account Manager to join our team on a 6-month, full-time contract to drive the growth of our integrated marketing communications (IMC) business in Vietnam and across ASEAN. This is a client-facing leadership role covering account management, strategic counsel, and new business development, with a strong focus on influencer marketing, creator engagement, KOL strategy, social media, and digital campaigns. The successful candidate will bring strategic thinking, strong client management skills, and a sharp eye for emerging trends in the creator economy to deliver strong outcomes for both Vero and its clients.
Key Responsibilities
Client Service
- Own day-to-day client communication as the primary point of contact, ensuring smooth coordination between internal teams and external stakeholders.
- Lead client meetings, provide strategic counsel, and maintain full visibility and accountability over account activities.
- Build and maintain strong client relationships through proactive, value-added service and consistent quality across all touchpoints.
- Track and evaluate campaign performance, delivering data-driven insights and strategic recommendations for continuous improvement.
- Stay closely attuned to local and regional influencer, creator, and social media trends to provide clients with forward-looking recommendations.
Account Management
- Oversee influencer and KOL relations end-to-end, from identification, outreach, and negotiation to briefing, content coordination, and performance tracking.
- Lead and guide junior account staff (Account Executives) in day-to-day account operations and campaign delivery.
- Collaborate with and direct cross-functional teams (creative, social, digital) to deliver integrated campaigns that meet KPIs and run smoothly from brief to reporting.
- Lead campaign planning, execution, and post-campaign analysis, ensuring all deliverables are on time, on brief, and exceed client expectations.
- Build and maintain a strong network of influencers, content creators, KOLs, and platform partners across relevant categories to support ongoing and future campaign needs.
- Manage account budgets, scopes of work, and resourcing in coordination with senior leadership.
Business Development
- Lead or co-lead pitching and execution of client projects across influencer marketing, creator engagement, and digital/social campaigns.
- Develop creative, insight-driven strategies and proposals for new business opportunities.
- Identify growth and upsell opportunities within existing client accounts.
ABOUT YOU
- 4–6 years of experience in account management within an IMC, PR, digital, or influencer marketing agency, including experience managing client accounts and junior staff.
- Proven track record managing influencer/KOL relationships and integrated, multi-channel campaigns.
- Strong understanding of the Vietnamese social media and creator economy landscape; regional (ASEAN) exposure is a plus.
- Excellent client-facing, communication, and stakeholder management skills, with the ability to provide strategic counsel to clients.
- Fluent in Vietnamese and English (written and spoken).
- Comfortable working independently and leading a team in a fast-paced, deadline-driven environment as a contractor.
ABOUT VERO
Vero is an award-winning strategic communications consultancy advising leading brands, corporations, and non-profits across Southeast Asia. With 250+ consultants in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, we combine expertise across PR, digital, influence, creative, events, and government relations. We are B Corp certified, a Clean Creatives pledge signatory, and committed to work that creates real impact. Recent expansions include Vero IQ (data-driven insights), VeroXperience (brand events), and Vero Advocacy (government relations).
