What You'll Do
In this role, you will take full ownership of our App's global acquisition strategies for our portfolio of iOS and Android apps and games, driving ambitious growth targets. This is a crucial leadership position responsible for scaling our user base and achieving significant ROI.
Key Responsibilities
- Develop and own comprehensive global acquisition strategies for our portfolio of iOS and Android apps and games, aligning with ambitious growth targets.
- Lead App Store Optimization efforts, including keyword research and store listing optimization, to improve visibility, conversion rates, and organic growth across all titles.
- Oversee and scale paid acquisition campaigns across various channels, including social, influencer, direct ad networks, and other emerging channels.
- Lead, mentor, and expand a team of acquisition specialists, fostering a culture of continuous learning, experimentation, and data-driven decision-making.
- Guiding the team, champion a rigorous A/B testing framework across all acquisition channels to drive performance and uncover growth opportunities.
- Set and ensure tracking of key performance indicators, including CPI, CPA, ROAS, LTV, and retention rates to guide strategic adjustments.
- Manage and allocate the acquisition budget at a macro level, ensuring optimal resource distribution across titles, geos, and channels.
- Collaborate closely with Product, Design, and Monetization teams to align acquisition strategies with overall business objectives, product roadmaps, and cohesive user experiences.
- Stay up to date with industry trends, platform changes, algorithmic updates, and competitor strategies to reach a competitive edge.
Requirements
- Bachelor's degree in marketing, Business, or a related field; a master's degree is a plus.
- 4+ years of experience in mobile user acquisition, with a significant portion in a leadership or senior management role, preferably within the mobile app publishing industry.
- Demonstrable track record of successfully scaling user bases and achieving significant ROI on acquisition spend.
- Expertise in ASO tools and best practices.
- In-depth knowledge and hands-on experience with various paid acquisition platforms (e.g., Apple Search Ads, Google Ads, Meta Ads Manager, TikTok Ads) and ad networks.
- Proficiency with mobile attribution and analytics platforms (e.g., Adjust, AppsFlyer, Branch).
- Strong understanding of influencer marketing strategies and experience managing influencer campaigns.
- Excellent analytical skills with the ability to interpret complex data, identify trends, and translate insights into actionable strategies.
- Experience in building, leading, and mentoring a high-performing team.
- Strong communication, interpersonal, and presentation skills.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
This is a fully remote role. For better time zone alignment, we have a preference for candidates based in Asia.
What's in it for you
- Fully remote work from anywhere in the world
- Generous vacation and flexible time off
- Parental leave 2 months fully paid
- Team culture virtual events, welcome dinners, Friday cheers
- Career growth annual salary reviews each January and opportunities to take on bigger roles
Our recruitment steps may vary slightly depending on profile, but typically include:
- Screening Questions short written answers to help us understand your background and motivation
- HR Interview (3060 mins) a casual chat to get to know you and share more about the role and company
- Test Task a practical exercise to showcase your skills and approach
- Final Interview with the hiring manager to discuss your results, goals, and next steps
