Job Description
Build the next stage of our Pet Food business in Vietnam
Aboitiz Foods is looking for a commercially driven
Head of Sales, Pet Food – Vietnam to lead the growth and transformation of our offline sales business across Vietnam.
This is a hands-on national sales leadership role with responsibility for sales strategy, volume growth, gross margin, distributor development, key-account management and sales-team capability.
The successful candidate will lead our field-sales organisation and strengthen our presence across distributors, pet shops and veterinary clinics. Working closely with the Head of Pet Food, Marketing, E-Commerce, Supply Chain and Technical teams, you will help establish a clearer commercial direction and a more professional, scalable sales organisation.
What You Will Do
- Develop and execute the sales strategy and annual commercial plan for the Pet Food business in Vietnam.
- Deliver volume, revenue and gross-margin targets.
- Expand market share and grow the customer base across distributors, pet shops and veterinary clinics.
- Identify, appoint and develop strong distribution partners throughout Vietnam.
- Build strategic relationships with key accounts and priority customers.
- Improve distributor contracts, pricing discipline and commercial terms.
- Lead, coach and develop the Sales Supervisors and field-sales team.
- Raise sales standards through stronger planning, reporting, forecasting and performance management.
- Monitor market developments, customer feedback, competitor pricing and distribution activities.
- Ensure effective credit management, collections and customer-account discipline.
- Work with Marketing on offline and online campaigns, product launches, promotions and industry events.
- Partner with Supply Chain to improve product availability and support demand planning.
- Work with Technical colleagues to address product enquiries, customer concerns and technical training requirements.
- Identify new commercial opportunities, products and services that can support the future growth of the business.
Qualifications
- Min 10 years of total sales experience, including 5 years in sales management
- Bachelor's degree in Business, Sales, Marketing, Animal Science or a related discipline.
- Significant experience in sales and commercial leadership within pet food, pet care, animal health, nutrition or FMCG.
- Direct pet-food experience is highly preferred.
- Strong experience managing distributors and building route-to-market strategies.
- A proven record of delivering sales growth while protecting or improving gross margin.
- Experience developing key accounts and acquiring new customers.
- Strong commercial capability in pricing, forecasting, collections and distributor negotiations.
- Demonstrated ability to coach, develop and raise the standards of a field-sales team.
- Strategic and analytical thinking, combined with a willingness to remain close to customers and day-to-day execution.
- Strong communication and stakeholder-management skills.
- Fluent Vietnamese and strong working English.
- Based in Ho Chi Minh City and willing to travel within Vietnam.
