Key Responsibilities
1. Business Strategy & Planning
- Develop short-term and long-term OOH advertising strategies to enhance client campaign performance and business growth.
- Direct planning of commercial activities, sales pipelines, and new OOH product development across markets.
- Lead contract drafting, negotiation, and service agreements for OOH business deals.
- Manage P&L performance, ensuring profitability and alignment with Group business commitments.
2. Operations Leadership & Performance Management
- Oversee campaign execution to ensure alignment with planning, budget, and quality standards.
- Manage operational problem-solving related to legal, technical, timeline, and quality issues.
- Lead team organization, workload assignment, performance evaluation, and resource development.
- Design and optimize internal processes, workflows, and systems to improve efficiency and service quality.
3. Client & Partner Relationship Management
- Maintain strong relationships with existing clients and acquire potential clients through strategic consultation and tailored OOH solutions.
- Identify emerging market opportunities, including new formats, DOOH technologies, and strategic location assets.
- Build and maintain collaborative relationships with government authorities to ensure compliance with legal and regulatory frameworks for OOH assets.
4. Product Quality & Asset Management
- Oversee all OOH investment projects including financial models, legal compliance, technical specifications, and asset development.
- Monitor and ensure product quality and performance meet contractual standards and client expectations.
- Continuously improve product offerings, inventory planning, and strategic asset expansion initiatives.
5. Other Responsibilities
- Perform other related duties as assigned by the Managing Director.
Qualifications & Requirements
Education:
- Bachelor's Degree in Business, Marketing, Economics, or related fields.
Work Experience:
- Minimum 10 years of experience in Advertising, Media, or Communication, with strong preference for OOH industry experience.
- Experience working with media agencies, OOH service providers, or OOH investment companies.
Technical Knowledge & Skills:
- Strong understanding of investment law, contracts, and legal compliance in OOH contexts.
- Solid knowledge of advertising, media planning, and OOH business models.
- Proficient in Excel and PowerPoint; advanced presentation and analysis skills are an advantage.
Soft Skills:
- Strategic thinking and problem-solving ability.
- Strong leadership and team management skills.
- Excellent communication, negotiation, and persuasion skills.
- Strong client engagement and relationship management skills.
- Business acumen and market insight.
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