Head of Marketing

JOB PURPOSE

The person in charge of the management position and is fully responsible for the Marketing and Corporate Communications activities of the enterprise, including:

- Planning the business marketing strategy and managing marketing effectiveness, overall communication strategy for the company's internal and external activities (public relations) in line with the brand orientation

- Building marketing content for programs / campaigns; building plans and inspirational communication routes to spread the company's brand value to the public and employees, building management plans, preventing and handling brand risks

- Building and implementing marketing campaigns; communication activities and content; ensuring that communication content to the public and employees is implemented consistently and accurately with the company's strategy, brand and core values

KEY ACCOUNTABILITIES

1. Business marketing plan and marketing performance management

- Build and implement the company's overall marketing schedule, detailing marketing activities and linking campaigns to the general strategy by segment, economic sector/activity, Customer group...

- Manage the implementation of activities, budget, marketing costs and update periodically

- Coordinate with related units to build communication programs and create recognition for products, solutions, suitable for the brand and target Customers

- Promote the preparation and implementation of quality surveys (NPS)

- Design, build, implement, manage the Customer loyalty program through coordination with other Blocks and Partnerships

- Build KPIs and ways to evaluate marketing value, monitor marketing programs and effectiveness/completion of campaigns

2. Design marketing content for programs/campaigns

- Design content for marketing programs and campaigns

- Collaborate with internal and external stakeholders (e.g. agencies) to design content for marketing programs and campaigns

3. Marketing campaign management

- Develop, integrate and manage campaign management mechanisms including standard campaign specifications, campaign proposals, campaign contact strategies, campaign execution processes and guidance documents

- Increase community awareness and brand building through collaboration with the bank-wide Marketing team to participate in awards...

QUALIFICATIONS AND WORK EXPERIENCE

- Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration

- Priority to have a master's degree or higher

- Minimum 12 years in the position related to financial analysis / credit / market research, marketing of finance and banking, minimum 6 years experience in people management roles

- Prioritize work experience related to corporate customers

- Mimimum TOEIC 700 or equivalent