Head of Marketing (Mekong Delta)

We are seeking a senior marketing leader with end-to-end accountability for both Brand Marketing and Retail Marketing across the Mekong Delta region.

This role is responsible for translating overarching brand strategies into locally relevant, sales-driven initiatives across all retail touchpoints, while safeguarding brand consistency and systematically building long-term brand equity throughout the 13 provinces of the Mekong Delta.

1. Advertising, Marketing & Brand Development in the Mekong Delta Region

Organize, implement, and execute marketing activities including market research, regional marketing, advertising, and PR campaigns aligned with brand guidelines and company strategy.

Develop and coordinate sales promotion programs at stores and affiliated branches within the Mekong Delta.

Participate in and support customer and market research under corporate-led initiatives.

Design and execute marketing plans tailored for the Mekong Delta region to strengthen brand awareness and foster market development in accordance with directives from the Branch Executive Board.

Monitor and analyze market trends, product designs, and pricing strategies of competitors. Provide recommendations on product development strategies aligned with local demand.

Conduct surveys and in-depth studies on consumer behavior and competitor strategies to formulate effective regional marketing plans. Advise the Branch Executive Board and relevant departments on untapped market segments.

Analyze and report the effectiveness of marketing programs at the branch level to support strategic evaluation and planning.

Manage and enhance brand visibility and positioning in the Mekong Delta market.

Evaluate the quality and performance of marketing contractors and partners involved in assigned projects.

Prepare and submit periodic and ad-hoc marketing activity reports.

2. Public Relations (PR) & Communications

Establish and maintain effective relationships with local government authorities (Departments, Agencies), press, and media partners within the Mekong Delta region.

Select appropriate communication channels and media platforms to deploy PR campaigns in alignment with the company's brand strategy.

Provide key content and marketing materials for advertising, corporate website updates, and media communication, under the direction of the Branch Director, Brand Department, and Corporate Communications team.

Develop and implement internal communication strategies at the branch level to reflect the company's vision and culture.

Evaluate the effectiveness of PR agencies and media partners.

Provide regular and ad-hoc reports on PR and communication activities.

3. Corporate Social Responsibility (CSR) Initiatives

Build and maintain collaborative relationships with community organizations, volunteer groups, and social initiatives to execute CSR programs at the branch level.

Coordinate with the local labor union to organize and promote CSR projects such as charity housing and other community-based initiatives.

4. Event Management

Plan and oversee commercial and corporate events as scheduled by the company and the branch.

Coordinate with the labor union and youth organizations to organize employee engagement and internal branding events.

Prepare and submit regular and ad-hoc reports on events.

5. Team Management & Departmental Operations

Develop workforce plans and allocate tasks effectively within the marketing department.

Propose staffing structures that meet operational needs.

Provide clear direction on roles, responsibilities, and departmental goals.

Monitor, support, and motivate team members to ensure timely and high-quality task completion.

Ensure departmental alignment with the branch's overall business strategy.

Organize training programs and propose development initiatives to strengthen team capabilities.

Implement performance evaluations based on established KPIs. Recommend rewards or disciplinary actions to the Branch Executive Board when necessary.

Submit regular and ad-hoc reports on departmental performance.