OBJECTIVE OF ROLE
The Head of Omni-Channel Marketing and Digital Growth at August Berg will spearhead our marketing and eCommerce initiatives, emphasizing community growth, engagement, CRM strategy, and holistic brand stewardship. This role demands a blend of strategic vision and hands-on execution, focusing on expanding our community to 100,000 members within the first 12 months, growing eCommerce revenue through data-driven strategies, and taking full P&L responsibility for eCommerce to ensure financial targets are met.
KEY RESPONSIBILITIES:
1.CRM and Community Growth:
- Develop and execute a CRM strategy to grow the August Berg community to 100,000 members within the first 12 months.
- Collaborate with external email marketing agencies to drive community engagement and expansion.
2.eCommerce Strategy & Performance & P&L Responsibility:
- Lead global and regional eCommerce strategy, aligning it with marketing and community goals.
- Drive online sales growth through user experience optimization and personalized marketing, while taking full P&L responsibility for eCommerce.
- Implement SEO, paid search, and affiliate marketing best practices, collaborating with the eCommerce team to achieve performance KPIs.
3.Global and Regional eCommerce Growth:
- Expand eCommerce across markets, ensuring a seamless experience tailored to regional needs.
- Manage relationships with third-party platforms and marketplaces for optimal sales performance.
4.Brand Strategy and Execution:
- Direct global marketing strategies across digital and traditional platforms.
- Ensure consistent brand messaging and customer experience across all materials and channels in collaboration with cross-functional teams.
5.Retail and Trade Marketing:
- Build relationships with distributors and retailers, leveraging online and offline channels for brand presence and sales.
6.Cross-Functional Collaboration:
- Align marketing and eCommerce strategies across departments, including IT and logistics, to ensure a cohesive customer experience.
- Oversee the coordination of marketing and eCommerce calendars across channels.
7.Digital Transformation & Optimization:
- Lead digital and eCommerce transformation efforts using data-driven strategies, focusing on customer experience and market productivity.
8.eCommerce Analytics, KPIs, and Consumer Insights:
- Track and report on key eCommerce performance metrics, using data insights to drive segmentation and personalization strategies.
9. Innovation in Marketing & eCommerce:
- Implement innovative strategies to improve customer engagement, conversion rates, and overall brand performance.
10.Trade Marketing Expertise:
- Enhance in-store and online brand visibility through trade and eCommerce marketing.
KEY REQUIREMENTS:
- Bachelor's degree in business, Marketing, eCommerce, or a related field. Master or MBA preferred.
- Proven experience in a senior managerial role within the watch, luxury goods, or consumer brands industry with a focus on eCommerce.
- Proficiency in eCommerce platforms, CRM systems, digital marketing tools, and performance analytics.
- Strong understanding of eCommerce, market dynamics, consumer behavior, and industry trends.
- Exceptional leadership, communication, and negotiation skills, with the ability to manage global and regional eCommerce initiatives.
- Collaborative mindset to work effectively with cross-functional and global teams.
- Creativity, resilience, and a results-driven approach, capable of managing multiple projects in a fast-paced environment.
ADDITIONAL NOTES:
The ideal candidate will bring a combination of strategic insight and practical execution skills to the role, with a strong focus on building a vibrant brand community and leveraging CRM strategies for expansive growth. This role is pivotal in shaping the future trajectory of August Berg's brand presence and market influence.
OUR COMMITMENT:
At August Berg, we believe in empowering our team to embody the principles of timefulness. We offer a dynamic, inclusive environment where innovation, commitment, and a passion for excellence are the cornerstones of our success. Join us in our journey to not just sell watches, but to make a timeless impact on society.
WHAT WE OFFER:
- 13th month salary and attractive performance bonuses.
- 100% official salary during the probation period.
- Full-paid compulsory insurance according to Vietnam Labor Law.
- Premium Healthcare insurance (support for spouse and children).
- Annual health check package.
- 12 days annual leave & Birthday Leave: NCA encourages employees to take time off and spend it with their loved ones on their birthdays with 1 day of paid leave.
- Unlimited potential for the career path.
- Budget for your training & self-development.
- Annual company trip and teambuilding.
- Chance to be honored quarterly and annually with recognition awards for individuals, teams.
- Fantastic yet professional working environment. Lovely, friendly, and talented colleagues.
- A spacious pantry that is fully equipped with a coffee maker, fridge, microwave and more for your most comfortable lunch time.
- Free parking and allowances: Lunch, Marriage, Newborn baby, Bereavement and others applied.
- Working hours: 8 hours x 5 days/week (9:00 - 18:00, Monday to Friday).
- Engaging monthly events: Happy Gathering, Mini Game, Team Birthday Celebrations, Company's Year-end party, etc.
