We're Hiring: Head of Commerce / Retail Media Lead (Hands-on)
BA3 | Ho Chi Minh City / Hybrid
BA3 is building Decision Partner for E-commerce helping brands turn marketplace data into real decisions that drive GMV and profit across Shopee, TikTok Shop, and Lazada.
We're looking for a hands-on commerce leader who can turn AI signals into actions and results.
What You'll Do
- Turn AI signals (pricing, ranking, ads, livestream, affiliate) into clear commercial decisions
- Decide when to scale or stop spend, SKUs, and campaigns
- Support brands during Mega Days, Tt, and peak sales
- Join sales pitches and demos talk business, not dashboards
- Work closely with our AI (BE BA) to refine signals based on real outcomes
What Success Looks Like
- GMV and ROAS uplift for clients
- Faster decision-making on daily operations
- Strong case studies created within the first 90 days
What We're Looking For
- 3-6 years in e-commerce / retail media
- Proven ownership of GMV or revenue KPIs
- Strong hands-on experience with: Shopee Ads / TikTok Shop Ads Livestream, Affiliate, CPAS
- Comfortable making fast decisions in a startup environment
Bonus:
Ex-Shopee / Lazada / TikTok Shop, or Head of E-commerce / Growth at a leading brand
Not a Fit If You
- Only do strategy decks
- Avoid P&L or performance responsibility
- Prefer slow, corporate environments
Why BA3
- Real impact on how brands win in e-commerce
- Direct ownership of results, not just plans
- Competitive salary + performance upside + equity options
- Chance to become a key leader as BA3 scales
