Company Description Lixibox is a full-stack, omni-channel platform that helps luxury yet affordable brands connect with Gen Z consumers in Vietnam, one of the world's fastest-growing markets. The company offers end-to-end solutions, combining an in-house agency with proprietary technology to optimize brand launches and ongoing operations. By integrating data-driven marketing, e-commerce, and retail capabilities, Lixibox delivers effective go-to-market strategies and enhanced customer experiences. Team members have the opportunity to shape how emerging and established brands grow in Vietnam's dynamic consumer landscape.
Role Purpose
Lixibox is looking for a commercially driven business development type of manager level to grow the B2B presence of our personal care, wellness, and longevity brands. You will develop partnerships with premium distributors, corporate clients, hotels, resorts, gyms, wellness centers, clinics, spas, and other high-potential business channels. You will strengthen existing accounts while identifying and converting new opportunities.
This role is ideal for someone who understands how to position, present, and sell premium products through strong commercial relationships.
Key Responsibilities
- Develop new B2B, wholesale, distribution, and corporate partnerships.
- Strengthen and grow relationships with existing key accounts.
- Identify new channels and partners suitable for Lixibox's brand portfolio.
- Build partnerships with hotels, resorts, gyms, clinics, spas, wellness businesses, corporations, and premium service providers.
- Develop corporate gifting, employee wellness, bulk-purchase, and customized partnership programs.
- Build and manage a strong pipeline from lead generation through negotiation and account launch.
- Negotiate pricing, margins, contracts, payment terms, and partnership programs.
- Create account plans for priority partners, including revenue targets, product selection, launches, and promotional activities.
- Protect brand positioning, pricing integrity, and long-term account profitability.
- Coordinate with Brand, Marketing, Product, Finance, and Operations teams to execute partnership programs.
- Track revenue, gross margin, pipeline conversion, account performance, and payment collection.
- Diagnose underperformance and take corrective action.
- Provide regular commercial reporting and forecasts to the CRO.
- Build and manage a small, effective business-development team as the channel expands.
Required Experience
- Approximately 5–10 years of experience in business development, B2B sales, key account management, wholesale, distribution, or corporate sales.
- Experience selling or representing premium products or services.
- A successful track record of opening new accounts and growing existing commercial partnerships.
- Experience negotiating pricing, margins, contracts, and commercial terms.
- Experience managing a sales pipeline and delivering revenue and profitability targets.
- Relevant experience in one or more of the following sectors is preferred:
- Premium beauty and skincare
- Wellness, fitness, clinics, or spas
- Hospitality, hotels, and resorts
- Consumer electronics or beauty technology
- Luxury or premium lifestyle products
- Corporate gifting or employee benefits
- Existing relationships within premium B2B industries in Vietnam are a strong advantage.
Skills and Competencies
- Strong business-development and relationship-building ability.
- Commercially minded and comfortable owning revenue and gross-margin targets.
- Strong negotiation, presentation, and closing skills.
- Able to identify opportunities and turn them into structured commercial programs.
- Comfortable developing both large strategic accounts and smaller high-potential partnerships.
- Strong ownership and ability to work independently.
- Organized and disciplined in pipeline management, forecasting, and follow-through.
- Able to collaborate effectively across internal teams.
- Fluent Vietnamese, with working proficiency in English.
Ideal Candidate Profile
You are a proactive business developer who enjoys opening doors, building relationships, and converting opportunities into meaningful revenue.
You understand that premium products cannot be sold through price alone. You know how to communicate brand value, create the right partnership model, and build long-term relationships that are commercially attractive for both sides.
You may come from premium beauty, wellness, hospitality, luxury products, consumer technology, corporate gifting, or another industry where relationships, service quality, and brand positioning matter.
What Success Looks Like
Within the first 12 months, you will:
- Build a qualified pipeline of premium B2B partners.
- Open meaningful new corporate, hospitality, wellness, and distribution accounts.
- Increase revenue and gross margin from existing accounts.
- Develop repeatable corporate gifting and wellness programs.
- Improve commercial terms and account quality.
- Establish Lixibox and Halio as credible partners in the premium beauty and wellness space.
Qualifications
- Strong Sales and Sales Management skills, including experience setting sales strategies, managing pipelines, and meeting revenue targets.
- Proven Account Management capabilities with a focus on building long-term partnerships and delivering measurable value to B2B clients.
- Demonstrated Analytical Skills for interpreting market data, client performance, and operational metrics to support decision-making.
- Effective Team Management skills, including hiring, coaching, and developing team members in a fast-paced environment.
- Experience in B2B business development, preferably in e-commerce, retail, FMCG, or related consumer sectors.
- Excellent communication, negotiation, and presentation skills in English; Vietnamese language skills are an advantage.
- Ability to work on-site in Ho Chi Minh City and collaborate across cross-functional teams.
- Bachelor's degree in Business, Marketing, Economics, or a related field; advanced degree is a plus.
