GTM Manager (Consumer Electronics)
We're looking for an experienced GTM Manager to drive go-to-market strategies and product commercialization for a leading global consumer electronics company.
Key Responsibilities
Go-to-Market Strategy & Execution
- Develop and execute GTM strategies for new product launches and product lifecycle management.
- Coordinate product positioning, pricing, launch timelines, promotional activities, and channel readiness.
- Ensure successful product launches by working closely with cross-functional teams.
Business Performance Management
- Analyze sales, sell-out, inventory, and distribution performance.
- Monitor business KPIs, identify growth opportunities, and recommend improvement initiatives.
- Support business planning and performance optimization through data-driven insights.
Commercial & Marketing Support
- Partner with Sales, Retail, and Marketing teams to execute launch campaigns, retail activations, and channel programs.
- Prepare product presentations, sales enablement materials, and commercial proposals.
- Support channel development and promotional initiatives.
Cross-functional Collaboration
- Work closely with regional and local stakeholders to align business objectives and project execution.
- Coordinate project timelines, key milestones, and cross-functional communication.
- Ensure efficient collaboration across multiple departments.
Reporting & Business Planning
- Prepare business reports, launch reviews, and management presentations.
- Support forecasting, business planning, and project cost analysis.
- Drive continuous improvement initiatives to enhance GTM effectiveness.
Requirements
- Bachelor's degree in Business, Marketing, or a related field.
- Minimum 5 years of experience in Go-to-Market, Product Management, Product Marketing, Product Support, or Project Management.
- Experience in the consumer electronics industry is highly preferred.
- Strong analytical, project management, and stakeholder management skills.
- Excellent communication and presentation abilities.
- Proactive, adaptable, and able to work effectively in a fast-paced environment.
- Fluent in Chinese and English.
