Beyond being a familiar messaging app with a vibrant ecosystem, Zalo harbors a deeper mission in upcoming years, to tailor more advanced and premium solutions that integrate into the lives of individual users with different unique needs.
As a Growth Product Manager, you will play a pivotal role in shaping the future of such solutions development. You will be responsible for revenue generated from the new monetization product lineup and driving user adoption & engagement, ensuring that Zalo continues to thrive and provide higher value to its unique users and partners.
What you will do
- Conduct market research and analysis to identify new monetization opportunities;
- Define monetization product strategy including targeted segment, key selling point, pricing & packaging;
- Collaborate with cross-functional teams (product, engineering, design, marketing) to ensure successful product launches;
- Implement different tests & experimentations to validate hypotheses;
- Track and analyze monetization performance, and make data-driven optimization decisions;
- Stay up-to-date on the latest trends in the market and adapt strategies accordingly.
What you will need
- Minimum of 5 years of experience in product management in mobile or internet industry as Product Manager, Product Marketing Manager, User Growth Manager or Monetization
- Track record of successfully launching and growing monetization products is highly preferred;
- Strong critical thinking, highly skilled in user and data insight analysis;
- Excellent communication and collaboration skills;
- Ability to work independently and manage multiple priorities.
