Growth Marketing/ User Acquisition

ASO

I. About us

 Unity Sport delivers live sports data to fans worldwide, combining cutting-edge technology with a passion for sports. We're building a product that keeps users informed, engaged, and excited in real time. If you want to work in a fast-paced, startup environment where your efforts directly drive global user growth, Unity Sport is the place for you.

II. Key Responsibilities:

●    Keyword Strategy: Conduct extensive keyword research and competitive analysis to identify high-traffic, relevant terms to boost organic rankings.

●    Metadata Optimization: Craft and iterate on App Titles, Subtitles, Short Descriptions, and Keyword Fields to align with store algorithms and user intent.

●    Conversion Rate Optimization (CRO): Plan and execute A/B tests (using Store Listing Experiments or Product Page Optimization) for creative assets such as Icons, Screenshots, and Preview Videos.

●    Performance Tracking: Monitor daily rankings, organic downloads, and category positions using industry tools (e.g., Sensor Tower, AppTweak, or Mobile Action).

●    Review & Rating Management: Develop strategies to improve app ratings and manage user feedback to enhance brand sentiment and store conversion.

●    Cross-functional Collaboration: Work closely with Product Managers, Designers, and the Paid UA team to ensure a cohesive brand message and maximize the synergy between paid and organic traffic.

●    Market Intelligence: Stay ahead of the latest trends, algorithm updates, and new features released by Apple and Google.

III. Requirements:

●      Experience: 1+ years of proven experience in ASO (Mobile App marketing experience is highly preferred).

●      Technical Skills: Deep understanding of App Store Connect and Google Play Console mechanics.

●      Analytical Mindset: Proficient in Excel/Google Sheets and data visualization tools; ability to turn raw data into actionable insights.

●      Tools: Hands-on experience with ASO tools (e.g., AppTweak, Sensor Tower, Data.ai, or Asodesk).

●       Creative thinking and a continuous improvement mindset.

●       Experience with mobile apps, sports apps, or real-time data platforms with global markets is a plus.

●      Passion for sports, especially football, is a plus.

IV. Benefits

●    Competitive salary + quarterly/yearly performance bonus.

●    Salary review every 6 months; birthday bonus & project bonus.

●    Work directly with the senior leadership and founding team.

●    12 annual leave days + 1 birthday leave, annual health check.

●    Free access to 5-star gym, internal sports tournaments.

●    Training programs, workshops, team building, annual company trip.

●    Happy hour, birthday events, free snacks/coffee/tea.

VI. Working hour & Contact

●      Working Hours: 8:30 AM – 6:00 PM (Monday to Friday)

●      Location: Unity Office, Room 05.15, 628A Vo Nguyen Giap, An Khanh Ward, Thu Duc City (former District 2), Ho Chi Minh City