Role Summary:
We are looking for a creative, hands-on Growth Marketing Manager to take Try OpenClaw from zero to one. Your mission is to educate the market on the transformative power of AI Agents, drive user adoption, and build a community of solopreneurs and creators who rely on AI Agents. If you are a storyteller who understands the PLG (Product-Led Growth) mindset and can make complex AI tech accessible, we want you.
Key Responsibilities:
- Market Evangelism: Educate the solopreneur market on the value of AI Agents via compelling content, tutorials, and use-case storytelling.
- Go-To-Market (Zero-to-One): Develop and execute strategies to acquire the first thousands of users through organic reach, community building, and product-led growth loops.
- Content & Community: Produce high-impact educational content (videos, blogs, social) that demystifies our tech and positions Try OpenClaw as the ultimate productivity tool for solo users.
- User Adoption: Optimize the user journey from discovery to 2-minute setup to active daily use.
- Growth Experiments: Continuously test new channels and messaging to scale our user base in Vietnam.
Requirements:
- Passion for AI: A deep interest in AI Agents and the future of productivity tools.
- Proven Growth Track Record: Experience in taking a SaaS product from 0 to 1, specifically targeting individual users or prosumers (not enterprise sales).
- Educator Mindset: Ability to simplify complex technical concepts into clear, engaging, and viral content.
- Storytelling Skills: A strong portfolio (blogs, videos, social campaigns) that demonstrates your ability to build brand authority and influence user behavior.
- Entrepreneurial Spirit: You thrive in ambiguity and are comfortable with the fast-paced, experimental nature of an early-stage product.
