- Thao Dien, District 2 (8:30AM - 5:30PM, Mon - Sat)
- Fast Hiring Process (1-2 weeks)
Our client is an AI-powered study-abroad platform that simplifies and accelerates the entire application process for students. Its technology helps students identify the right programs and schools through personalized AI matching, while human mentorsoften international alumniprovide hands-on guidance for applications, essays, documents, and scholarships.
About the Role
We are seeking an experienced GTM / B2C Growth Marketing Lead to drive high-impact growth initiatives. This is not a traditional brand marketing role; this position is ideal for a candidate who has demonstrated success in building and scaling B2C marketing campaigns, managing funnel optimization, and making data-driven decisions.
You will report directly to the founding team and play a pivotal role in shaping GTM strategies for the VN market.
Key Responsibilities
1. GTM Strategy & Execution
- Build and execute end-to-end Go-To-Market strategies for different product phases.
- Proactively propose directions, run fast market tests, learn quick, fix quick.
- Operate like a one-person growth squad product-savvy, user-focused, and decisive.
2. Content & Production
- Develop Content Maps aligned with personas and funnel stages.
- Create content when needed (brainstorm script execute publish).
- Set and track content KPIs; adjust quickly based on data.
- Manage freelancers to scale production efficiently.
3. Performance & Campaign Management
- Run and optimize paid campaigns across Meta, TikTok, Google, etc.
- Make fast, data-backed decisions on scaling or cutting campaigns.
- Build KPI frameworks aligned with acquisition and revenue goals.
- Ensure all growth activities are grounded in data, not guesswork.
4. Execution, Ownership & Data Insight
- Analyze funnels to understand user drop-offs and opportunities.
- Work closely with founders with high autonomy and startup speed.
- Manage budgets and prioritize impactful experiments.
- Take full ownership of outcomes and move quickly on decisions.
Required Experience & Skills
- 35 years of experience in growth marketing, B2C marketing, or GTM roles
- Hands-on individual contributor experience capable of executing campaigns independently
- Previous experience in tech startups, EdTech, or high-growth consumer platforms
- Strong understanding of B2C funnels, paid advertising, and conversion optimization
- Ability to read and interpret data dashboards, make decisions based on metrics
- Excellent content sense and audience understanding
- High sense of ownership, decisiveness, and ability to prioritize in a fast-paced environment
- Strong English communication skills (both verbal and written)
Perks & Benefits
- 2-month probation at 100% salary
- Social Insurance per labor law
- 12 annual leave days
- Public holidays per VN law
- Office lunch provided daily
- We do not standardize a 13th month bonus upside is via KPI-based bonuses
Feel free to ping us for further discussion.
