Growth Marketer

Atlas Capture partners with people worldwide to create the world's largest and most refined dataset for AIsetting the gold standard for training data excellence. Our app, Atlas, allows users to capture first-person video that trains next-generation AI systems.

We're hiring one Growth Marketer per country to make Atlas go viral locally. You will be responsible for driving recorder acquisition, retention, and recording activity through creative marketing, paid campaigns, influencer partnerships, and on-the-ground activation.

This is a highly entrepreneurial role for someone who thrives in fast-paced growth environments, understands local culture, and knows how to take a new app from 0 1 viral.

Key Responsibilities

User Acquisition & Growth

• Own all growth marketing efforts for your country.
• Launch and optimize paid campaigns across TikTok, Meta, Google/YouTube, Snapchat, and other local platforms.
• Drive app installs, recorder signups, and hours uploaded.
• Build and optimize a localized acquisition funnel.
• Analyze performance and iterate rapidly.

Influencer & Creator Partnerships

• Identify local creators, micro-influencers, and niche communities.
• Manage outreach, negotiations, deliverables, and performance tracking.
• Develop UGC pipelines and ambassador programs.
• Build culturally relevant partnerships that generate viral content.

Market Research & Localization

• Deeply understand your country's cultural trends, behavior patterns, and motivations.
• Localize creative campaigns, messaging, UGC asks, and referral ideas.
• Identify the biggest opportunities and barriers for user adoption.
• Provide insights to product and operations teams about recorder preferences and user behavior.

Campaign Ideation & Execution

• Build local marketing calendars and campaign plans.
• Ideate social-first content, memes, hooks, challenges, and viral formats.
• Develop briefs for designers, editors, or creators.
• Test creative angles and iterate based on performance.

Cross-Functional Collaboration

• Work closely with the global marketing and product teams.
• Share country-specific user insights, performance data, and opportunities.
• Collaborate with support and operations to streamline recorder experience.
• Participate in global growth syncs to align strategy and learn best practices.

Analytics & Reporting

• Track and report key growth metrics for your country.
• Run experiments, analyze results, and optimize spend.
• Produce weekly and monthly performance reports.

Compliance & Risk Management

• Ensure all ads, content, and creator partnerships comply with local regulations.
• Flag risks or cultural sensitivities to the global team.

Qualifications

Required

• 3+ years of experience in growth marketing, performance marketing, or GTM roles.
• Experience launching mobile apps, new products, or new markets.
• Strong paid media skills across all social media channels.
• Experience working with influencers, UGC creators, or creator communities.
• Ability to build and manage country-specific campaigns from scratch.
• Strong analytical skills; comfortable with attribution tools and KPI tracking.
• Creative thinker with strong copywriting and content instincts.
• Cultural fluency and deep understanding of your country's online trends.
• High autonomy, resourcefulness, and entrepreneurial drive.
• Fluent in local language and English.
• High proficiency in Adobe Creative Suite (Premiere Pro) and AI tools.

Preferred

• Experience with gig-economy apps, creator platforms, or consumer mobile apps.
• Experience with SQL, dashboards, or mobile attribution tools

Our Values

• Velocity Move fast, test fast, learn fast.
• Creativity Break patterns and create what works locally.
• Impact Every recorder and every hour recorded brings AI forward.
• Ownership You run your country like a startup.

What We Offer

• Competitive compensation.
• High autonomy and creative freedom.
• The chance to lead the launch of a global mobile app in your country.
• Work with a fast-moving, mission-driven global team.
• Opportunity to directly influence the future of AI development.

How to Apply

Please send your resume and a short note about your experience launching or growing mobile apps.