Company Description
CuddlyNest is an AI-powered travel booking platform revolutionizing the way travelers search, compare, and book their trips. Using advanced machine learning-driven personalization, CuddlyNest offers seamless booking experiences for stays, flights, and attractions at the lowest available rates. With accommodations spanning diverse styles and budgets in over 180 countries, the platform simplifies and enhances trip planning for travelers worldwide.
Role Description
This is a full-time on-site role based in Ho Chi Minh City for a Growth Associate - Marketing (Social & Partnerships).
We are looking for a Growth Associate who lives at the intersection of creative content, influencer partnerships, and performance data. You won't just post to social media; you will own the entire growth loopfrom identifying viral hooks to managing KOL relationships and running paid ads to scale what works. This is a high-impact, hands-on role for someone who understands that viral is a science and engagement is a precursor to revenue.
What You'll Do
- Full-Funnel Social Growth: Manage and grow our social accounts (TikTok, Instagram, LinkedIn, X) by creating content that is impossible to scroll past.
- KOL & Partnership Management: Identify, outreach, and negotiate partnerships with Key Opinion Leaders (KOLs) and travel influencers to expand our reach.
- Viral Content Engineering: Use AI tools (ChatGPT, Midjourney, Runway) to move fast and create high-retention video hooks, memes, and carousels.
- Paid Social Execution: Run and optimize ad campaigns across Meta and TikTok, using organic winners to drive cost-effective user acquisition.
- Performance Tracking: Monitor engagement and conversion results, adjusting content and ad spend based on real-time performance data.
- Trend Sourcing: Stay culturally plugged-in to internet trends to ensure CuddlyNest is always part of the global conversation.
Qualifications
- 3+ years of experience in growth marketing, social media, or content creation.
- Creative & Analytical: You have a strong sense of design and clear writing, but you are also driven by measurable results.
- KOL Savvy: You know how to spot the right influencers and manage those relationships professionally.
- AI-Fluent: Skilled with tools like ChatGPT, Canva, Midjourney, Descript, or similar to amplify your creative output.
- Fast-Paced: You are self-driven, pro-active, and able to move fast in a startup environment.
- Culturally Plugged-in: You are chronically online in a way that helps you understand what makes content clickable and shareable
Bonus Points
- Experience in travel, hospitality, or ecommerce startups.
- You have successfully grown your own side project or social account organically.
- Experience managing five-figure monthly ad budgets.
Why Join Us
- Work remotely from anywhere in the world.
- Meaningful stock options in a fast-growing travel-tech company.
- AI-first culture where we experiment daily and move fast.
- Creative freedom to test your wildest growth ideas.
