Location: Hanoi, Vietnam
Workplace Type: Hybrid
About The Role
We are seeking a visionary and execution-driven Global Growth & Market Expansion Lead to spearhead the international footprint of a leading E-commerce ecosystem. This role is designed for a strategic builder who thrives on launching products into Tier-1 markets (US, EU, CA, AU) and scaling revenue through a mix of data-driven marketing, community building, and cross-border expertise. The ideal candidate will own the P&L and market share targets for assigned global territories, orchestrating the full-funnel engine from brand awareness to retention. This is a key leadership role in a fast-growing Global B2B SaaS organization, offering accelerated promotion pathways for high achievers in a modern, empowering, and diverse work environment.
Key Responsibilities
- Design and execute high-impact Go-to-Market (GTM) strategies to penetrate global markets (US, EU, CA, AU, etc.)
- Conduct rigorous market intelligence to identify regional nuances, competitor gaps, and localized consumer behaviors
- Provide data-backed recommendations for new product launches and segment expansion
- Own the P&L and Market Share targets for assigned global territories
- Orchestrate the full-funnel engine: from brand awareness and lead generation to high-velocity conversion and retention
- Elevate the brand's global presence through strategic networking, industry partnerships, and thought leadership
- Direct the growth and engagement of user communities across global platforms (Facebook, X/Twitter, Discord, Telegram)
- Harvest community insights to influence the product roadmap and cultivate a loyal, educated merchant base
- Partner with Product and Ops teams to ensure solutions solve the pain points of international merchants
- Recruit, mentor, and lead high-performing, multicultural teams across different time zones
Required Skills & Qualifications
- 2-3 years of proven success in IT Product / SaaS. Experience in Cross-border E-commerce is a significant advantage
- A track record of scaling international businesses or building multi-country teams
- Exceptional fluency in English (verbal and written) is mandatory for managing global partnerships
- Ability to lead diverse teams, manage complex priorities, and drive organizational change
- Sharp ability to translate complex datasets into actionable growth experiments
- Persuasive communication, public speaking, and high-level networking capabilities
- Strong analytical and problem-solving skills
- Experience with data-driven marketing strategies
- Proficiency in using marketing automation tools and CRM systems
- Bachelor's degree in Business, Marketing, or a related field
Compensations & Benefits
- Competitive NET salary (fully transparent take-home pay)
- Total compensation of up to 16 months salary per year (including 13th-month, quarterly incentives, and performance bonuses)
- 24 Remote Working Days per year
- 12 days of annual leave + public holidays
- Flexible working hours (Monday - Friday)
- Annual premium health check-ups and full social insurance
- Company-sponsored sports clubs and regular team-bonding trips
- Key leadership role in a fast-growing Global B2B SaaS organization
