Location: Ho Chi Minh City, Vietnam
Department: Growth & Marketing
About Us:
ELSA is a global leader in AI-powered English communication training, dedicated to transforming how people learn and speak English with confidence. Founded in 2016 and headquartered in San Francisco, we operate across the U.S., Vietnam, Portugal, Indonesia, Brazil and Japan.
Powered by proprietary speech-recognition technology and generative AI, ELSA delivers real-time, hyper-personalized feedback to help learners improve pronunciation, fluency, and overall communication effectiveness. With over 50 million learners and 1 billion hours of anonymized speech data, ELSAs depth of language training intelligence is unmatched in the industry.
Our B2B flagship platforms ELSA Enterprise and ELSA Schools empower organizations and educational institutions to elevate communication capabilities and unlock personal and professional opportunities for their people. We design engaging, bite-sized learning experiences that adapt to each learner's goals and context, ensuring measurable improvement and lasting confidence.
Our vision is to become the global standard for real-time English communication training, enabling 1.5 billion language learners worldwide to speak clearly, be understood, and share their stories with the world.
Backed by world-class investors including Googles Gradient Ventures, Monks Hill Ventures, and SOSV, ELSA has been recognized among the top global AI innovators:
- Forbes Top 4 Companies Using AI to Transform the World
- Research Sniper Top 5 Best AI Apps
- ASU+GSV EdTech 150
- CB Insights Top 100 AI Companies
Join us in shaping the future of language learning and empowering millions to unlock opportunity through confident communication.
Role Summary:
We are looking for a detail-oriented and execution-focused CRM Specialist to support lifecycle marketing campaigns across Email, Push Notifications, and In-App channels.
This role will focus on hands-on campaign setup, segmentation execution, tracking validation, and performance monitoring. You will work closely with the Growth Marketing Manager, Product, and Design teams to ensure CRM campaigns are launched accurately, on time, and optimized for engagement and monetization.
Key Responsibilities:
Campaign Execution & Operations:
- Set up and deploy CRM campaigns in Braze (or equivalent platform).
- Build and validate user segments based on behavioral and lifecycle criteria.
- Implement channel frequency rules and suppression logic.
- QA campaign flows (trigger logic, personalization tokens, deep links, audience filters).
- Coordinate campaign calendars and ensure timely execution.
Tracking & Technical Setup:
- Generate and validate deeplinks via AppsFlyer.
- Support paywall pricing configuration (App Store / Google Play Console).
- Ensure proper event tracking alignment between CRM, Amplitude, and AppsFlyer.
- Conduct pre-launch and post-launch QA testing (test users, real-user validation).
Performance Monitoring & Optimization:
- Track campaign performance (open rate, CTR, CVR, revenue uplift).
- Support A/B test setup and iteration loops.
- Maintain reporting dashboards in Amplitude / Looker.
- Identify underperforming segments and suggest optimization opportunities.
Cross-Functional Collaboration:
- Work with Design on creative assets.
- Align with Product on lifecycle triggers and feature releases.
- Support Growth team on monetization and retention experiments.
What You Will Have:
Must-Have Tools & Technical Skills:
- Hands-on experience with Braze (preferred) or similar CRM tools (MoEngage, CleverTap, Iterable).
- Familiarity with AppsFlyer (deep links & attribution basics).
- Experience using Amplitude (event-based behavioral analytics).
- Comfortable working with Looker or similar BI tools.
- Basic understanding of app paywall configuration and subscription models.
What We're Looking For:
- 2 - 4+ years in CRM / Lifecycle / Growth Marketing.
- Strong attention to detail and campaign QA discipline.
- Experience in mobile app or subscription-based business is a plus.
- Comfortable working with data and performance metrics.
- Structured thinker with strong execution capability.
- Able to manage multiple campaigns in a fast-paced environment.
- Growth mindset and willingness to experiment and iterate.
What We Offer
- Flexible work setup: Remote-first for Singapore, India, Indonesia, Malaysia; hybrid model for Vietnam.
- Comprehensive employee well-being benefits.
- Free ELSA Premium courses to polish your language skills
- Collaborative, international team culture.
- Opportunity to contribute to a fast-growing, well-funded Silicon Valley startup with global impact.
