General Director (Commercial & Sales Focus) - Based in Vietnam

1. Strategic leadership

A commercial strategist who understands that MFC and MFMDF board are the key ingredients for Vietnam furniture export and its domestic housing and real estate boom. Develop and execute the company's localized business strategy to achieve growth targets in Vietnamese market.

The primary goal for this leader is to gain Market Share by increasing the sale volume and brand recall within the furniture manufacturer, construction and interior design sectors.

Sales Force Management: Build and lead a high-performance sales organization divided into 3 segments

• Project Sales (Direct): Targeting real estate developers and Design & Build firms for small medium and large-scale housing projects.
• Channel Sales (Indirect): Managing a nationwide network of wholesalers and retail hubs across Northern, Central, and Southern Vietnam.
• Furniture manufacturers : medium and large size both export and domestic furniture manufacturers

Marketing as a Sales Tool: Establish the brand digital footprints, prioritizing localized content on key platforms to engage Vietnam's carpenters, home owners and interior designers. Designdigital lead generation that feeds the sales team qualified leads that can turn into sale volume.

Brand Premiumization: Even in a volume-driven market, the GD must establish the brand as the Premium brand for quality and sustainability (E0/E1 standards), allowing for better price resilience.

2. Specialized Sales Competencies

• Volume-Based Negotiation: Mastery of high-stakes B2B negotiations while maintaining overall EBITDA targets.
• Incentive Design: Ability to create Tiered Rebate programs for distributors that incentivize loyalty and discourage them from carrying competitors boards.
• Spec-In Strategy: Working directly with architects and specifiers to ensure your specific MFC/MDF codes are written into the master project specifications before the bidding even begins.

3. Operational Support for Sales

• Logistics as a Competitive Advantage: Optimizing the delivery fleet to ensure Just-In-Time delivery to construction sites, which is a major pain point for developers in fast-growing urban areas.
• Sales-Driven Production: Working with the manufacturing team to ensure production cycles prioritize high-demand SKUs (e.g., standard white/oak melamine) to prevent stock-outs during peak construction season.