About the Role
We are looking for a Finance Manager to lead financial planning, pricing strategy, budget control, and performance analysis for Own Brand (OB), Own Label (OL), and Membership at WinCommerce.
This role acts as a strategic business partner for Buying, Marketing, Merchandise, Loyalty, and Operations to drive revenuecostprofit optimization and support data-driven decisions.
Key Responsibilities
1. Business Planning & Forecasting
- Build annual and monthly business plans (revenue, profit, market share).
- Cascade targets to categories and ensure alignment with company strategy.
- Develop accurate monthly/quarterly forecasts based on actual performance.
2. Pricing & Margin Optimization
- Analyze costpricecompetitiveness and recommend price changes.
- Optimize margin through cost reduction, packaging/quality improvements, MOQ, etc.
- Recommend SKU rationalization to maximize commercial efficiency.
3. Membership Performance Analysis
- Build and monitor financial models for Membership KPIs (retention, CLV, frequency).
- Evaluate cost efficiency of coupons, benefits, and loyalty programs.
- Recommend optimization to increase frequency and basket size.
4. Budgeting & Financial Control
- Build cost standards, category budgets, and financial authorization matrices.
- Review out-of-budget expenses and recommend mitigation actions.
- Conduct financial compliance checks and risk assessments.
5. Reporting & Business Analytics
- Develop reporting system and deliver management reports.
- Analyze variance vs. budget and propose corrective actions.
- Prepare financial presentations for leadership.
6. Operational Performance Evaluation
- Participate in KPI design and payout calculation for business units.
- Set revenue KPIs for regions/stores.
- Provide financial insights to improve operational efficiency.
7. Cost Optimization
- Control OPEX and monitor implementation of cost-saving initiatives.
- Propose solutions to improve overall cost efficiency.
8. Project & Investment Assessment
- Conduct ROI analysis for new categories, projects, and business models.
- Participate in system/operation improvement projects.
9. People Management
- Manage a small team of finance specialists.
- Develop successors and build a high-performance team culture.
Requirements
Qualifications
- Bachelor's degree in Finance/Accounting/Auditing (CPA/CFA/ACCA preferred).
Experience
- 5+ years in Finance, including at least 3 years in a similar role.
- Experience in Retail, FMCG, MNC, or large corporations is a strong plus.
- Knowledge in Private Label / Own Brand / Loyalty Program is an advantage.
- Skills
- Strong financial planning, pricing, and commercial analysis.
- Excellent business acumen and understanding of retail operations.
- Proficient in Excel/Google Sheets; experience with Power BI preferred.
- Strong communication, stakeholder management, and presentation skills.
- Leadership capability to manage and develop team members.
Location: 12th Floor, M Plaza, 39 Le Duan, Sai Gon Ward, HCMC
