We are seeking a proactive and detail-oriented Field Force Executive to ensure excellent retail execution across our showroom and dealer network. In this role, you will be responsible for driving showroom performance, maintaining merchandising standards, executing POSM and activation programs, and monitoring sales-out performance to support business growth.
The ideal candidate enjoys working in the field, has strong execution capabilities, and is passionate about delivering an outstanding retail experience while ensuring brand consistency across all points of sale.
1. Showroom Performance Management
- Monitor showroom performance and ensure sales targets are achieved.
- Drive improvements in key retail performance metrics, including:
- Conversion rate
- Customer experience
- Sales contribution of key product lines (e.g. Alphawork)
- Identify performance gaps and recommend action plans to improve showroom results.
2. Field Market Execution
- Conduct regular field visits to assigned showrooms, retail shops, and dealer partners.
- Ensure:
- Active sales performance across assigned stores
- Compliance with merchandising and display standards
- Consistent pricing in accordance with company policies
- Prepare field audit reports and recommend improvements to enhance retail execution.
3. POSM & Visual Merchandising Execution (Priority Responsibility)
- Install POSM materials at showrooms and retail shops according to brand guidelines.
- Set up product displays, shelves, and merchandising areas to maximize visibility.
- Ensure:
- Excellent product visibility and placement
- Consistent brand image across all retail locations
- Timely replacement of outdated or damaged POSM materials
4. Activation & Event Execution
- Coordinate and execute in-store activations, promotional booths, and marketing events.
- Ensure:
- Complete POSM setup before activation
- Execution in line with company standards
- Engaging customer experience at the point of sale
- Evaluate activation performance and prepare post-event reports.
5. Sales-Out & Promotion Tracking
- Monitor sales-out performance across showrooms and retail partners.
- Track the effectiveness of promotional campaigns.
- Identify business issues such as slow-moving products or underperforming promotions.
- Provide recommendations to improve sales performance and promotional effectiveness.
Key Performance Indicators (KPIs)
- Showroom Performance (Sales Revenue, Conversion Rate, Alphawork Product Mix)
- Field Execution (Store Coverage, Retail Audits, Merchandising Compliance, Pricing Compliance)
- POSM & Display Compliance
- Activation Execution Quality
- Sales-Out Tracking & Reporting Accuracy
Qualifications
- 3–5 years of experience in field sales, retail operations, merchandising, activation, or retail execution.
- Previous experience in roles such as:
- Field Force Executive
- Merchandiser
- Retail Execution Executive
- Retail Operations Executive
- Hands-on experience in POSM installation, visual merchandising, and retail display setup.
- Experience conducting store audits and executing retail standards is highly preferred.
What we are looking for
- Proactive with a strong sense of ownership.
- Comfortable with frequent business travel and field visits.
- Detail-oriented with a keen eye for merchandising and visual presentation.
- Strong execution, problem-solving, and organizational skills.
- Responsible, reliable, and able to work independently.
Benefits
- Competitive compensation package (Base Salary + KPI Incentives).
- Career development opportunities toward Field Force Supervisor, Area Sales Executive, or other commercial leadership roles.
- Hands-on experience with nationwide retail activation and marketing campaigns.
- Dynamic, collaborative, and professional working environment.
- 13th-month salary and annual performance bonus.
- Holiday, Tet, Mid-Autumn Festival, Birthday, and Year-end bonuses.
- Company Trip, Christmas Party, New Year Celebration, and employee engagement activities.
- Annual health check-up.
- Seniority allowance after three years of service.
- Salary review twice a year.
- Full statutory insurance upon official employment.
- Employee purchase discount of up to 50%.
- Annual company trip.
Working Time
9:00 AM – 6:00 PM, Monday to Saturday
At A007 Sarica, Sala urban area, D9 street, An Khanh ward, HCMC
