Exhibition Sales Executive

Global Sources (globalsources.com) is a renowned B2B platform that offers authentic trade opportunities and market insights to international buyers and suppliers. As a part of Clarion Events, we are dedicated to delivering innovative solutions and bridging connections between businesses worldwide. Our services, including trade shows, online marketplace, magazines, and sourcing apps, have empowered millions of buyers across the world to grow their businesses.

Job Description:

This is a full-time office-basedB2B Exhibition Sales Executive position for our core service product, which is B2B sourcing fairs in Hong Kong, Saudi Arabia, Indonesia, and Vietnam/Hong Kong-related sourcing platforms, whose responsibility lies in promoting booths at the mentioned fairs to suppliers whose factories are located in Vietnam with export business.

The role requires a proactive business development mindset, supplier engagement skills, market research understanding, and close coordination with the internal teams to support the show marketing campaign and the recruitment of exhibitors. This position will report directly to the Sales Leader.

Key responsibilities:

• Booth Sales & Business Development

Promoting booths and participation packages for Global Sources international sourcing fairs in Hong Kong, Saudi Arabia, Indonesia, and Vietnam.

Achieve individual sales targets and contribute to the overall team revenue target.

• Prospect Building & Sales Pipeline

Manage client sales pipeline from getting them to understand the shows to closing the contract and supporting client service.

Build and maintain a strong database of potential exhibitors, including manufacturers, exporters, trading companies, and industry associations. Proactively contact new prospects through cold calls, emails, online channels, referrals, and industry networks to generate qualified sales leads.

• Supplier Visits

When required, visit suppliers to understand their export needs and build long-term business relationships.

• Competitive Tradeshow Visits

Visit relevant local and competitive tradeshows to collect market intelligence, identify potential exhibitors, monitor competitor activities, and generate new leads.

• Reporting & Pipeline Management

Maintain accurate sales pipelines, update prospect status regularly, and provide timely reports on sales progress, market feedback, and customer insights.

• Other sales-related coordination and supplier training tasks

Work closely with the sales, marketing, buyer engagement, and operations teams to support show promotion, exhibitor recruitment campaigns, buyer matching initiatives, and other pre-show activities.

Receive internal training and gradually support/train suppliers on basic export communication, buyer engagement, product presentation, and pre-show preparation.

• Travel requirement

Comfortable to travel regionally, to Hong Kong's shows and other overseas locations

Requirements

• At least 1 - 3 years of experience and above experience in B2B sales, including business development and account management. Exhibition sales are advantageous
• Presentable, excellent communication, negotiation, and sales skills are required.
• Knowledge of international trade practices and market trends, and the ability to understand and articulate complex business solutions are preferred.
• Strong analytical and problem-solving abilities, and familiarity with sales-focused software and sales analytics tools will be a plus
• Good in English communication, Mandarin speaking is a plus